Semantic Differential and its Risks in the Measurement of Students’ Attitudes

Chráska, Miroslav; Chrásková, Marie

doi:10.1016/j.sbspro.2016.02.155

Cited by 16 publications

(12 citation statements)

References 5 publications

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“…The selected scales of the semantic differential (Chráska jr. & Chrásková, 2016) were used to calculate the average evaluation and energy values for the concepts associated with stress and healthy lifestyle. Specific values for individual groups of respondents by year of study and gender are shown in Table 2.…”

Section: Resultsmentioning

confidence: 99%

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Attitudes Towards Stress And Lifestyle Of University Students In Health Education

Chrásková¹,

Zouharová²

2017

European Proceedings of Social and Behavioural Sciences

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Shaping the attitudes to lifestyle in a holistic concept is included in all stages of education in the Czech Republic. The objective of the present research is to identify the attitudes of university students to concepts associated with bio-psycho-social aspects of lifestyle (including stress) and their development by year of study and gender. The research sample comprises students who will become teachers of subjects in the category of Health education and will thus deliberately influence the lifestyle of their students. Students' attitudes were measured by means of the ATER two-factor semantic differential (plus own questionnaire). The respondents were presented with concepts associated with both positive and negative aspects of lifestyle, self-conception and social relationships. The obtained data were used to develop a semantic space of the concepts. The differences between various groups were further compared by means of the Student's t-test and analysis of variance. The results suggest that the attitudes of students of Health education correspond with the aspects of an optimum lifestyle. A comparison of the attitudes by year of study and gender revealed differences only in some concepts. In both dimensions a statistically significant difference was observed in the concept Mental stress, which has poor evaluation and is energy demanding. The results demonstrated that the attitudes of students of Health education were consistent with the theoretical knowledge and the profile of a graduate from this field of study. The results also correspond with the content of the curriculum defined by the Czech curricular documents.

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Section: Resultsmentioning

confidence: 99%

“…Therefore, in an educational context a twofactor semantic differential can be used. However, it is always necessary to test this measurement tool for its factor structure (Chráska jr. & Chrásková, 2016) and select appropriate scales.…”

Section: Ater Two-factor Semantic Differentialmentioning

confidence: 99%

Attitudes Towards Stress And Lifestyle Of University Students In Health Education

Chrásková¹,

Zouharová²

2017

European Proceedings of Social and Behavioural Sciences

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“…The semantic differential technique is widely used in Russian and foreign scientific literature to study respondents' perception of stimulus objects of a different nature such as verbal, visual, or polycode [8,[17][18][19][20][21][22][23][24]. One should not forget that the semantic differential can be used to study the level of formation and integrity of respondent's ideas about the world (cognitive diagnostics), as well as to study personal attitudes and emotional relationships towards given objects (projective techniques).…”

Section: Methodsmentioning

confidence: 99%

Some Results of Psycholinguistic Research of Polycode Advertising Texts: Gender Factor Influence

Annenkova

2019

SHS Web Conf.

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Modern society is constantly changing and evolving, and the era of globalization and informatization leads to profound transformation of moral guidelines and personal space expansion due to deeper human immersion into the world of mass media. Image advertising is considered as one of the most common phenomena in the information era and can be characterized as a polycode text consisting of elements of different sign systems. The main purpose of such advertising is to change person's consumer behavior and form visions, desired by an advertising creator, in the consumer's individual lexicon. The article focuses on the study of peculiarities of image advertising visions functioning in the individual lexicon as well as their impact on an individual under a special advertising communicative situation depending on gender factor. To verify the thesis of differences in the strategies of image advertising perception applied by representatives of different gender groups, we have conducted the experimental research using the semantic differential; some results and their analysis are given in the article.SHS Web of Conferences 69, 00004 (2019)

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“…This structure can be used as an explanatory model to find out how an individual perceives, classifies, compares, and evaluates given objects or their characteristics [16].The connection of the SD method with the AE method is shown in the works of K. Noble, A. Staats and K. Staats. The scientists proved the presence of a high correlation between the Osgood's pragmatic value and Noble's measure of an associative connectivity of words [17]. The main advantage of this method is its easy administration and relatively fast evaluation.…”

Section: Boysmentioning

confidence: 98%

The Inner Image of Russian Color Term черньӀй (Black) (Experimental Study)

Tanygina

2019

SHS Web Conf.

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The article deals with the description of the method of investigating main features of color terms inner image in the consciousness of the bearers of modern Russian culture by the example of Russian color term черный [chernyj] (black). The theoretical basis of the study is A.A. Zalevskaya's conception of individual knowledge and Sharifian's conception of distributed emergent cultural cognition. The complex approach to the study of color terms using psycholinguistic methods and methods of statistical data processing is shown in the article. The following techniques are used: the association experiment, the semantic differential, the factor analysis. This research study was performed at Southwest State University in Kursk (Russia). The experiment showed that there is a connection between individual and cultural knowledge in the process of color terms' inner image formation.SHS Web of Conferences 69, 00117 (2019)

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Semantic Differential and its Risks in the Measurement of Students’ Attitudes

Cited by 16 publications

References 5 publications

Attitudes Towards Stress And Lifestyle Of University Students In Health Education

Attitudes Towards Stress And Lifestyle Of University Students In Health Education

Some Results of Psycholinguistic Research of Polycode Advertising Texts: Gender Factor Influence

The Inner Image of Russian Color Term черньӀй (Black) (Experimental Study)

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