“…Similarly, response times for each subsequent within-category ordinal position encountered in the list are averaged across categories. Brown (1981) and later Howard and colleagues (2006) found that picture naming latencies increase with each within-category item that participants name—a phenomenon referred to as the ‘cumulative semantic cost’ (for related work, see Wheeldon & Monsell, 1994; Tree & Hirsh, 2003; Vitkovitch, Cooper-Pye, & Leadbetter, 2006; Vitkovitch, Cooper-Pye, & Ali, 2010; Vitkovitch, & Cooper-Pye, 2012). The Cumulative Semantic Cost is linear at least out to five ordinal positions within category (e.g., R 2 = .96 in Navarrete, Mahon, & Caramazza, 2010; see also Alario, & Moscoso del Prado Martin, 2010; Costa, Strijkers, Martin, & Thierry, 2009; Howard et al, 2006; Belke, 2013; Belke & Stielow, in press; Oppenheim, Dell, & Schwartz, 2010; Runnqvist, Strijkers, Alario, & Costa, 2012).…”