We investigate the Mal’tsev product $$\mathcal {V}\circ \mathcal {W}$$
V
∘
W
of two varieties $$\mathcal {V}$$
V
and $$\mathcal {W}$$
W
of the same similarity type. While such a product is usually a quasivariety, it is not necessarily a variety. We give an equational base for the variety generated by $$\mathcal {V}\circ \mathcal {W}$$
V
∘
W
in terms of identities satisfied in $$\mathcal {V}$$
V
and $$\mathcal {W}$$
W
. Then the main result provides a new sufficient condition for $$\mathcal {V}\circ \mathcal {W}$$
V
∘
W
to be a variety: If $$\mathcal {W}$$
W
is an idempotent variety and there are terms f(x, y) and g(x, y) such that $$\mathcal {W}$$
W
satisfies the identity $$f(x,y) = g(x,y)$$
f
(
x
,
y
)
=
g
(
x
,
y
)
and $$\mathcal {V}$$
V
satisfies the identities $$f(x,y) = x$$
f
(
x
,
y
)
=
x
and $$g(x,y) = y$$
g
(
x
,
y
)
=
y
, then $$\mathcal {V}\circ \mathcal {W}$$
V
∘
W
is a variety. We provide a number of examples and applications of this result.