Sense of Place among Adolescents: Factors Influencing the Place Attachment on Shopping Malls

Abstract

This research aims to find the push factors that create relationships between youth and shopping centers and examines how different mall environments also help create different emotional bonds towards the malls. This topic is further observed with an explorative study that obtained its primary data from interviews and secondary data from various supporting literatures as well as from a number of observations. The informants were 15 visitors of each of the following shopping centers: Tunjungan Plaza and Ciputra World in Surabaya; and Mal Ciputra and Gandaria City in Jakarta. The total informant number is 60. The research found several affective factors that support the formation of place attachment: physical factors that lead to indirect place attachment, social factors or social interactions that happen in the shopping center, cultural factors, personal factors (including gender, race and ethnicity), memories and experience, place satisfaction, interaction and activity features, and time factor. The different age of shopping centers also had an effect to the factors present. Studi mengenai Sense of Place pada Usia Remaja: Faktor-faktor yang Membentuk Keterikatan Tempat pada Pusat Belanja Abstrak Riset ini bertujuan untuk menemukan pendorong-pendorong relasi antara generasi muda dan pusat belanja. Studi ini merupakan studi eksplorasi dengan sumber data yang berasal dari wawancara, data-data literatur, serta observasi. Informan yang terlibat adalah masing-masing lima belas orang pengunjung dari empat pusat belanja di Tunjungan Plaza dan Ciputra World Surabaya serta Mall Ciputra dan Gandaria City Jakarta, dengan jumlah total informan sebanyak enam puluh orang. Penelitian ini menemukan beberapa faktor afektif yang membentuk keterikatan tempat, antara lain faktor-faktor fisik, faktor sosial, memori dan pengalaman, faktor kultural, faktor personal (termasuk di dalamnya gender, ras dan etnik), kepuasan terhadap tempat, interaksi dan aktivitas, dan faktor waktu. Dari pengamatan ternyata perbedaan usia pusat belanja juga berpengaruh dalam membentuk faktor-faktor pendorong tersebut.

A case study on shopping malls attributes for young consumers

“…Kang et al (1996) evaluated that the teen segment had stronger shopping motivations compared to others age segments. Kusumowidagdo et al (2015) described the push items that determine relationships between youth and shopping centers. Dahan-Oliel et al (2015) researched the needs and expectations of adolescents with disabilities from the shopping mall and determined the necessary changes for the participation of youth with disabilities within a mall.…”

Pokémon Go-ing or staying: exploring the effect of age and gender on augmented reality game player experiences in public spaces

“…The narratives found in the literature surrounding the marginalisation, and exclusion of young people from public spaces (Abbott-Chapman & Robertson, 2001;Cockcroft et al, 2016;Malone, 2002) (Karsten, 2003;Kusumowidagdo et al, 2015), were largely not reflected in the findings of this study. This could be the result of both changed perceptions of behaviour due to game dynamics (i.e.…”

Sense of place, shopping area evaluation, and shopping behaviour

“…Regarding shopping areas, research into sense of place is limited. Kusumowidagdo et al (2015) have studied the factors that influence adolescents' place attachment to shopping malls. They found that physical and social factors, memories and experience, familiarity, novelty, place satisfaction, interaction and activity features, time, and branding and promotion play a role.…”

“…On that understanding, this study contributes to that emerging field. While it has been found that shopping area characteristics can contribute positively or negatively to experiences of a sense of place (Kusumowidagdo et al, 2015;Shamsuddin & Ujang, 2008), the literature does not explore the extent to which sense of place is related to shopping behaviour within physical shopping areas.…”