“…(Guide Hachette des vins 2012, 2011. That wine tasting process is also reinforced by wine tasting books (Jackson, 2017;Klem, 2009;Peynaud & Blouin, 2013;Sato, 2012;Zraly, 2014), wine training courses or even through wine tasting sheets (Danner et al, 2017;Gomes, José-Coutinho, da Silva, & Ricardo-da-Silva, 2016;Loureiro, Brasil, & Malfeito-Ferreira, 2016;Organisation Internationale de la Vigne et du Vin, 2009;Thuillier, Valentin, Marchal, & Dacremont, 2015). Our results suggest to us that their wine experience and wine tasting training, and even the wine tasting context of our experiment, lead our experts to activate this hypothesized script instead of a potential prototype.…”