The plant toxin, abrin, a type‐II ribosome inactivating protein, is extremely lethal, the human fatal dose being ~1 μg/kg body weight. Abrin has been classified as an agent for bioterrorism, which is of concern. Conversely, the high toxic property of abrin has been employed in generating immunotoxins, whereas its toxin moiety is conjugated to cell surface marker‐specific antibodies for cell‐targeted killing. Different cell types exhibit variable levels of sensitivity to abrin toxicity; therefore, adequate knowledge of the molecular mechanism that governs the activity of the protein would be a safeguard. To gain insights into this, two cell lines requiring strikingly different concentrations of abrin for inactivating ribosomes were studied. Employing conjugates of the wild‐type and active site mutant of abrin A chain with the ricin B chain, it was found that abrin‐induced apoptosis was dependent on inhibition of protein synthesis (PSI) leading to ER‐stress in Ovcar‐3 cells, but not in KB cells. Abrin was also observed to cause direct DNA damage in KB cells, while in Ovcar‐3 cells abrin‐induced DNA damage was found to be dependent on caspases. Overall, the study demonstrates that the correlation of abrin‐mediated PSI and apoptosis is cell‐specific and abrin can induce more than one pathway to cause cell death. © 2018 IUBMB Life, 71(3):357–363, 2019