Service and Data Driven Multi Business Model Platform in a World of Persuasive Technologies

Abstract

This article provides a new contribution to the concept of business models with the focus on the emerging gap between the usage of data, service and business models by suggesting a framework that function as a service and data driven business model platform. The purpose is to support manufacturing companies in establishing a service organization that delivers, creates and captures value through service and data driven business models by utilizing their network, resources and customers and/or users. Furthermore, based on literature and collaboration with the case company, the suggestion of a new framework provides the necessary construction of how the manufacturing companies can evolve their current business to provide multi service and data driven business models, using the same resources, networks and customers.

Roadmap Incorporating Data Management Perspective for Platform Business Model Innovation

“…In spite of the growth of data, many firms do not have strategies to use big data effectively [52,53], and thus are failing to benefit from integrating big data into their business models [54,55]. In response, a substantial number of studies have attempted to manage big data from the perspective of business model innovation, however, scholars have paid limited attention to the nature of the platform.…”

The Role of Analytics in Data-Driven Business Models of Multi-Sided Platforms: An exploration in the food industry

“…In spite of the growth of data, along with the trends in digital business models and expected benefits from DDBMs, a recent global survey of~400 companies showed that 77 of companies do not have strategies to use big data effectively (Wang et al, 2015). Many companies are thus failing to benefit from integrating big data into their business models (Andersen & Bjerrum, 2016). The literature offers several reasons for such failures.…”