2020
DOI: 10.22215/timreview/1371
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The Role of Analytics in Data-Driven Business Models of Multi-Sided Platforms: An exploration in the food industry

Abstract: However, data on its own is not a source of competitive advantage since all firms can collect hordes of data from a variety of sources. Rather, data must be purposely analyzed, and activated. Nonetheless, firms face a host of issues-organizational, financial, physical, and human resources-in their attemps to create a competitive capability from the use of data (Gupta & George, 2016; Ghasemaghaei, 2018), and may easily fail to exploit the benefits of data analytics (Erevelles et al., 2016). Despite DDBM and dat… Show more

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Cited by 14 publications
(8 citation statements)
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“…Author(s) Scope Guggenberger et al [30] Understanding the characteristics and different digital models is discussed. Isabelle and Westerland [31] A relationship between digital technologies and professional service firms was studied.…”
Section: Methodsmentioning
confidence: 99%
“…Author(s) Scope Guggenberger et al [30] Understanding the characteristics and different digital models is discussed. Isabelle and Westerland [31] A relationship between digital technologies and professional service firms was studied.…”
Section: Methodsmentioning
confidence: 99%
“…Switching Costs analyses and customer data analyses) allows for better user understanding and further enables personalization of the interface, value delivery, or offer itself [49].…”
Section: Interfacementioning
confidence: 99%
“…From a purely technical point of view, this trend will provide increased access to big data about markets and specific consumers, which are necessary to improve existing products/services and form new ones, fine-tune algorithms, etc. [56][57][58]. More importantly, it will have a positive effect on the development of corporate ecosystems as almost the key factor in the innovative development of platforms [24][25][26][27][28].…”
Section: Innovative and Technological Effects Of The Spread Of Digitamentioning
confidence: 99%