A Case StudyThe approach to SOA within an individual company follows a typical hype cycle. By reviewing the main findings and challenges of each phase of the hype cycle, the paper identifies the main pitfalls of SOA implementation efforts. The biggest problems are a lack of skills, expertise, and viable business models. Case study findings show that companies at various phases of SOA implementation should also focus on a simultaneous increase in business process maturity. The interconnection of business process maturity and SOA that is examined here is vital for understanding the likely path towards higher maturity and consequently greater benefits being reaped from SOA implementation.