Services Marketing Mix Efforts of a Global Services Brand: The Case of DHL Logistics

Oflaç, Bengü Sevil; Dobrucalı, Birce; Yavas, Tugce; Escobar, Maria Gabriela

doi:10.1016/s2212-5671(15)00457-8

Cited by 15 publications

(15 citation statements)

References 6 publications

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“…This could be because they are students and have no income. Nonetheless, DHL offers special prices to its loyal customers (Oflac, Dobrucalı, Yavas, & Escobar, 2015).…”

Section: Resultsmentioning

confidence: 99%

The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL

Pandey¹,

Ganatra²,

Sonawane³

et al. 2021

IJTHAP

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The study seeks to analyze the impact on DHL courier service as well as its customer satisfaction of global trends. The research was conducted by collecting data from the company websites, personal experiences, different theories, and some statistical details. Surveys were also carried out to gather information about its courier service and customer satisfaction. The findings showed that the pattern of logistics has a major effect on organizational and customer satisfaction.

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“…This could be because they are students and have no income. Nonetheless, DHL offers special prices to its loyal customers (Oflac, Dobrucalı, Yavas, & Escobar, 2015).…”

Section: Resultsmentioning

confidence: 99%

The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL

Pandey¹,

Ganatra²,

Sonawane³

et al. 2021

IJTHAP

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“…It incorporates seven main dimensions: service marketing mix elements (Oflac et al , 2015). The elements in this range reflect the extent to which new ideas are developed and implemented in the bank’s MM.…”

Section: Methodsmentioning

confidence: 99%

The moderating effect of information technology capabilities on the relationship between marketing mix and corporate entrepreneurship

Ghezali

Boudi

2020

PRR

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Purpose The purpose of this paper is to investigate the relationship between marketing mix (MM), information technology capabilities (ITCAP) and corporate entrepreneurship (CE). Additionally, the study has attempted to address the moderating influence of ITCAP on MM–CE relationship. Design/methodology/approach To achieve the objectives of the study, data was collected from managers working in the upper and middle departments in some major Algerian banks. To test the hypotheses of the study, simple regression and PROCESS macro with moderated multiple regression were used. Findings The results of the study revealed that the MM and ITCAP positively affect entrepreneurship, and the ITCAP of banks and their interaction with the MM contributed positively to promoting entrepreneurship for companies through the moderate influence of ITCAP on the relationship between the MM and CE. Research limitations/implications It is very difficult to present the generalization of the results of this study because some of the major banks mainly drove the study sample. Therefore, researchers are encouraged to test the proposed propositions further. Practical implications The results of the study suggested that policymakers in the banking sector in Algeria seriously consider developing the MM for its direct role in the CE. Specifically, the moderate role of ITCAP indicated that an effective alignment of the bank’s ITCAP with elements of the MM could enhance the entrepreneurship position of the bank. Therefore, it is necessary to pay attention to the importance of these factors to foster entrepreneurship in the services sector. Originality/value The role of MM in CE has been overlooked in the extant literature, especially in the emerging economies. In addition, this study extends the body of knowledge through evaluating the moderating role of ITCAP using the effect of interaction in PROCESS macro with moderated multiple regression for path analysis.

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“…Astutie (2015) showed that the most influential marketing mix variable was price with the odd pricing as the best strategy to increase the purchasing decision of Malang apples consumers at Giant MOG. Oflac (2015) found the marketing mix decisions made by DHL Logistics affect both B2B and B2C customers' brand perceptions and enhance the brand equity of DHL Logistics. Tieguhong et al, (2015) investigated that how governance influences non-timber forest product value chains in Cameroon.…”

Section: Literature Reviewmentioning

confidence: 95%

Sustanability Marketing Mix for Forest Products Value Chains

Hosseinzadeh¹,

Hajjarian²,

Abdi³

2016

Proceedings of the International Symposium on the Analytic Hierarchy Process

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Considering the growth in population, the need for wood consumption also increases. The rapid progress of science and technology doubles the wood consumption, which needs supply, and at a glance, mainly from the forests. Forests for many reasons have faced decrease in production despite this extreme needs for wood. Given the problems of indiscriminate harvesting of wood from the forest to be continued, strategies for sustainable supply of raw materials for forest products industries should be considered. In this study, to determine a reliable solution the analytic network process for decision making with benefits, opportunities, costs and risks is used. The preliminary results show that combined alternative strategies are more preferred to the other alternatives.

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Services Marketing Mix Efforts of a Global Services Brand: The Case of DHL Logistics

Cited by 15 publications

References 6 publications

The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL

The Impact of Global Trend on Courier Service and Consumer Satisfaction: A Study of DHL

The moderating effect of information technology capabilities on the relationship between marketing mix and corporate entrepreneurship

Sustanability Marketing Mix for Forest Products Value Chains

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