Sex-role messages vis-�-vis microcomputer use: A look at the pictures

Ware, Mary C.; Stuck, Mary Frances

doi:10.1007/bf00287911

Cited by 63 publications

(28 citation statements)

References 5 publications

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“…This reflects the origin of the research strand in feminist interest in the construction of gender in advertisements (Stuck andWare 1985: 205-6, Williamson 1995). Weinstein suggests that the process of production is more complex for editorial imagery (1998: 86).…”

Section: Methodsmentioning

confidence: 95%

Visual representations of gender and computing in consumer and professional magazines

Cox

2009

New Technol Work Employ

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Studies in the nineteen-eighties showed that advertising images of computers were gendered, with women relatively less represented, and shown in association with less empowered roles, problems or presented as sexual objects. Subsequent studies have confirmed this character continuing somewhat ameliorated into the present. This paper explores the complexity of images about computing and gender across consumer and professional publications. It uses a mix of content and interpretative analysis to analyse imagery in a number of consumerist and professional society publications. Although the sheer number of females represented in an out and out consumerist magazine is equal, there were signs of subtle discrimination masked by references to entertainment technologies. The gaming magazine examined was openly sexist.While the IT professionals" magazine had more images of men than that for librarians, really the gendered character was at a deeper level. The IT magazine constructed a complex, abstract and imaginary imagery, whereas the library magazine dealt with tangible things, real places and people, especially groups of people.

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Section: Methodsmentioning

confidence: 95%

Visual representations of gender and computing in consumer and professional magazines

Cox

2009

New Technol Work Employ

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“…We now discuss gender and age as factors that might influence attitudes toward computer use because of the stereotype of the typical computer user being young (Czaja & Sharit, 1998) and masculine (Ware & Stuck, 1985).…”

Section: Preference For Systematic Approachmentioning

confidence: 99%

“…Mass media often conveyed a masculine image of computer technology and the typical computer user (Ware & Stuck, 1985). Some researchers have found gender differences in general attitudes toward computers.…”

Section: Gendermentioning

confidence: 99%

Attitudes of coaches towards the use of computer-based technology in coaching.

Otte¹,

Bangerter²,

Britsch³

et al. 2014

Consulting Psychology Journal: Practice and Research

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Coaching has become a widespread development practice. From executives to private individuals, people seek for help from professional coaches to achieve their goals. Computer technology might make coaching practice more efficient and more accessible. Parts of the coaching process could be automated and face-to-face sessions replaced by Web-based communication. However, coaches and clients might take a skeptical view toward the use of computer technology in coaching. For example, they might fear that it undermines the relationship between coach and client. We explored attitudes of coaches toward the use of computer technology. A sample of coaches (N ϭ 161) responded to an online questionnaire about their opinions on the coaching process in general and about computer use in coaching. Internet self-efficacy and the preference for a systematic coaching approach were correlated with positive attitudes toward computer use in coaching. No age or gender effects were found. Implications for further research are discussed, for example, the need to investigate the attitudes of clients toward computer use in coaching as well. Practical implications include increasing the Internet self-efficacy of coaches to foster more positive attitudes toward computer-based coaching tools. Furthermore, such tools should aim to support a systematic coaching approach.

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“…Ceci semble représentatif de l'image «masculine» accolée au vaste champ de la micro-informatique, telle que révélée par des analyses de contenu de la publicité des magazines populaires d'informatique (Campbell, 1985;Ware et Stuck, 1985).…”

Section: Aspects Récréatifs Et éDucatifsunclassified

Jeu sur micro-ordinateur et différences liées au sexe

Leroux

Pépin

2009

rse

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Résumé Cet article dresse un bilan des différences liées au sexe observées en micro-informatique ludique. Les résultats de trois recherches exploratoires présentées portent sur l’utilisation familiale du micro-ordinateur, l’attrait vis-à-vis de jeux vidéo populaires et la comparaison des performances à des tâches cognitives mesurées à l’aide de jeux informatisés. L’analyse des différences notées, selon le sexe, en micro-informatique ludique, porte principalement sur le processus différentiel d’acculturation dans lequel s’inscrit l’éducation des garçons et des filles.

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Sex-role messages vis-�-vis microcomputer use: A look at the pictures

Cited by 63 publications

References 5 publications

Visual representations of gender and computing in consumer and professional magazines

Visual representations of gender and computing in consumer and professional magazines

Attitudes of coaches towards the use of computer-based technology in coaching.

Jeu sur micro-ordinateur et différences liées au sexe

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