Mammalian imprinted genes are generally thought to have evolved as a result of conflict between parents; however, recent knockout studies suggest that coadaptation between mother and offspring may have been a significant factor. We present evidence that the same imprinted gene that regulates mammalian maternal care and offspring development also regulates male sexual behavior and olfaction. We have shown that the behavior of male mice carrying a knockout of the imprinted gene Peg3 does not change with sexual experience and that the mice are consequently unable to improve their copulatory abilities or olfactory interest in female odor cues after mating experience. Forebrain activation, as indexed by female odor-induced c-Fos protein induction, fails to increase with sexual experience, providing a neural basis for the behavioral deficits that the male mice display. The behavioral and neural effects of the Peg3 knockout show that this imprinted gene has evolved to regulate multiple and varied aspects of reproduction, from male sexual behavior to female maternal care, and the development of offspring. Moreover, sexual experience-driven behavioral changes may represent an adaptive response that enables males to increase their reproductive potential over their lifespan, and the effects we have found suggest that the evolution of genomic imprinting has been influenced by coadaptation between males and females as well as between females and offspring.accessory olfactory system ͉ coadaptation ͉ mammalian brain ͉ reward ͉ sexual behavior T he expression of certain mammalian autosomal genes in a parent-of-origin fashion was first demonstrated in the 1980s and termed ''genomic imprinting'' (1); since then, close to 100 maternally and paternally expressed imprinted genes have been identified (2). Over the last 20 years, the essential roles that imprinted genes play in development, particularly that of the brain, have become clear (3, 4), suggesting that imprinted genes might have enabled the evolutionary expansion of the mammalian brain (5). Most imprinted genes are strongly expressed in the placenta (6) and are involved in regulating fetal development (7). These developmental roles, in particular those of Igf2, Igf2r, Igf2AS, and H19, have been cited as evidence to support the conflict theory for the evolution of genomic imprinting (8). This theory posits that imprinted genes evolved with placentation in mammals as a result of parental conflict over offspring investment. The fetus/placenta is a genetically half-paternal structure that provides the father with an opportunity to manipulate the mother's investment in his offspring to the possible detriment of her potential future offspring. Thus, paternally expressed genes are predicted to enhance offspring growth, whereas maternally expressed genes are predicted to resist this as a result of an evolutionary ''arms race'' over levels of investment in offspring. However, work by our group on the paternally expressed gene Peg3 has shown that as well as regulating pup development...