“…More recently, the exploration vs exploitation framework has been extended to resources other than knowledge (Lavie, Stettner, & Tushman, 2010). As shown in Table 1, the framework can be applied to a wide variety of settings including product-based industries (Hoang & Rothaermel, 2010;McNamara & Baden-Fuller, 2007), retail banking and insurance (Flier, van den Bosch, & Volberda, 2003;Volberda et al, 2001), investment Exploring for petroleum on land that is made available for exploration for the first time, on awarded land where no exploration activity has occurred, or in areas where discoveries have previously been made, but have not been developed and put into production Operation of fields in geographic areas where petroleum has been found and are currently in production, or in geographic areas that were once producing, but operation of these fields has previously ceased and has since been revitalized banking and venture funding (McNamara & BadenFuller, 2007), professional service firms (Groysberg & Lee, 2009), and theaters (Voss, Sirdeshmukh, & Voss, 2008), among others. In general, there is a "higher level of risk inherent in exploratory activities, which require significant investments with uncertain payoffs," whereas exploitation involves payoffs from "existing or minimally modified competencies" that can happen only "following successful exploration" (Voss et al, 2008: 147).…”