Sharing Economy in Russia: a Problem of Trust

Abstract

The new concept of sharing economy gains the increasing popularity in the economic environment. The relevance is caused, first of all, by change of an economic paradigm in general and also inevitable transformations of social processes. Within traditional economy the purpose of the economic transaction is transfer of "property" on a product. The economy of sharing consumption has changed standard idea of the transaction purpose. This new type of economy is the economy based on "possible access", but not on "possession" of physical and human assets, such as time, space and skills. (Botsman & Rogers 2010). In other words, people lend and borrow assets, but don't buy and own them. Economy of joint consumption (sharing economy) -the economic model based on collective use of goods and services, exchange and rent instead of possession. Now society passes from overconsumption to model of joint consumption. Moreover, joint consumption becomes a basis of the business ideas. The article's purpose -to study features and tendencies of development of sharing economy in Russia, to analyze the main spheres in which the similar model of the relations develops, to establish the reasons which are slowing down development of sharing economy. The main approaches to measurement of economy of joint consumption are analyzed in the presented work. Much attention is paid to a problem of trust. Many researchers call trust the "social" capital which is the basement of the economic relations. It is possible to allocate several forms of trust. Now most people trust familiar people. The economy of joint consumption gives the chance of the communication based on trust. Also this type of economy allows to save resources and, as a result, keep the ecological balance. The main advantages and industries, technologies of sharing economy are studied in the article.

Evaluation of the Consumer Perception of Sharing Economy: Cases of Latvia, Russia, Ukraine and Belarus

“…The authors surveyed students from two Russian universities but did not pay attention on perception. In turn, Barkhatov et al [61] studied features and tendencies of development of the sharing economy in Russia, with much attention paid to the problem of trust. Gonchar et al [62] analyzed the main sharing economy international practices and generalized Ukrainian experience in the implementation of the sharing economy projects.…”