Knowledge graphs in RDF are often generated from heterogeneous data sources to power services. However, knowledge graph generation is an unbalanced effort for producers compared to consumers of a knowledge graph. In this paper, I present my research about (i) investigating current RDF knowledge graph production and consumption approaches, and (ii) how to involve the consumer into a hybrid RDF generation approach to reduce the necessary resources for generating RDF for producers & consumers. I discuss the shortcomings of existing approaches for RDF generation from heterogeneous data sources (i.e., materialization and virtualization) and how I will address these: a Systematic Literature Review; an analysis and a set of guidelines for producers to select the right approach for an use case; and a combined hybrid approach to balance the producer's and consumer's effort in RDF generation. I already performed a Systematic Literature Review to get an overview of the existing approaches for RDF production from heterogeneous data sources. These results will be used to establish a set of producer guidelines, a benchmark to compare the current materialization and virtualization approaches, and evaluate the proposed hybrid approach. Thanks to my research, knowledge graph production and consumption will be more balanced and accessible to smaller companies and individuals. This way, they can focus on providing better services on top of a knowledge graph instead of being limited by the lack of computing resources to harvest enormous amounts of data from the Web and integrate it into a knowledge graph.