Shopping for entertainment: malls and multiplexes in Sydney, Australia

Bailey, Matthew

doi:10.1017/s0963926814000583

Cited by 12 publications

(5 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The findings support earlier research on mall management that emphasize the importance of entertainment facilities and atmospherics in improving footfall (Babin et al, 1994;Babin and Attaway, 2000;Bailey, 2015;Chebat et al, 2010;Chebat and Michon, 2003;Pantano and Naccarato, 2010). The current study posits that use of the promotional events in the malls was designed to improve experiential shopping value.…”

Section: Discussionsupporting

confidence: 86%

“…Research has emphasized the importance of entertainment facilities in evoking positive emotions (Babin et al, 1994;Babin and Attaway, 2000;Bailey, 2015;Pantano and Naccarato, 2010;Wakefield and Baker, 1998). The consumers' mall patronage motives maybe thus described as variety and entertainment seeking, leisure and being able to socialize with other shoppers ( Jackson et al, 2011;Khare, 2011).…”

Section: Influence Of Mall Events In Improving Mall Imagementioning

confidence: 99%

See 1 more Smart Citation

Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers

Khare

Awasthi

Shukla

2019

APJML

View full text Add to dashboard Cite

Purpose Increased competition among different retail formats has led mall managers to focus on mall promotional activities to attract shoppers to malls. The purpose of this paper is to understand Indian mall retailers views on mall events and its role in improving traffic, sales and mall image. Design/methodology/approach The current study used a qualitative to decipher mall retailers’ views regarding mall events. In total, 36 in-depth interviews of mall retailers across 13 metropolitan and non-metropolitan cities (Tier-I and Tier-II) were conducted to develop a comprehensive understanding of mall events organized by Indian mall managers. Findings The findings revealed that mall events were categorized under six different types: product launch events, events organized to promote the social cause, commemorate festivals, celebrity nights, events organized by retailers in malls and theme events. There were differences in the nature of events used by malls in bigger and smaller cities across India. The nature of mall events varied according to regional, cultural and lifestyle factors across the country. Research limitations/implications Mall managers can use the insights from the study on mall events for segmenting and targeting strategies. The different types of mall events can be used for improving footfall, sales and mall image. The study findings employ a grounded theory approach to understand mall retailers’ views on mall events. Future research can be directed toward understanding mall managers’ and consumers’ opinions about the relevance of mall events in improving footfall and profitability of malls. Originality/value Extant research has looked at mall events, their role and efficacy in a consolidated manner. The current study attempts to segregate the events organized by mall management into distinct categories and provide linkages of these categories concerning mall image and traffic.

show abstract

Section: Discussionsupporting

confidence: 86%

Section: Influence Of Mall Events In Improving Mall Imagementioning

confidence: 99%

Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers

Khare

Awasthi

Shukla

2019

APJML

View full text Add to dashboard Cite

show abstract

“…In Sydney Australia, the influence of a particular facility and its attraction to shopping malls was the focus of the research carried out by Bailey (2015). The researcher studied entertainment centres and how they have been able to attract customers to malls.…”

Section: Facilities and Attraction To Shopping Mallsmentioning

confidence: 99%

Demographic Characteristics and the Attraction to Facilities in Shopping Malls: A Case of Ibadan, Nigeria

Iroham¹

2020

JARDCS

View full text Add to dashboard Cite

The paper aimed at determining the demographic features of customers in shopping mall that are prone to be attracted by facilities in the malls. The five shopping malls in Ibadan, Nigeria were studied. The research which is a cross-sectional survey adopted the intercept approach to customers resulting to the distribution of 143, 126, 127, 145 and 126 shoppers of the respective malls. A response rate of over 80% was attained and data collected was analysed using the weighted mean and confirmation test on the significance of result was achieved using the Chi-Square test of significance at 95% confidence level. Out of the four demographic features studied, it was discovered that only gender had significant result as females were more likely to be attracted to facilities provided in shopping malls than their male counterpart. The researchers hereby advocated gender sensitivity in erecting facilities in malls as that might enhance patronage.

show abstract

“…A large recent body of work focuses on the internationalization of retail and the introduction of established formats into new external markets Alexander, 2006, 2008;Elg et al, 2008;Goldman, 2001;Burt and Sparks, 2001;Doherty, 1999). Such research has covered the reasons for retail internationalization and the mechanisms by which it is achieved (Dawson, 1994), the adaptations required to move into new markets (Goldman, 2001), the competitive advantages held by established firms (Burt and Sparks, 2001), the obstacles limiting market share growth (Goldman et al, 2002), the ways in which local conditions and planning regimes can limit the uptake of particular formats or shape competition (Bailey, 2015a;Fernie and Fernie, 1997) and the impacts on traditional retail formats (Hino, 2010), including changes to business practices and distribution models (Takahashi, 1994).…”

Section: Marketing New Retail Formatsmentioning

confidence: 99%

Marketing to the Big Middle: establishing Australian discount department stores

Bailey

2016

JHRM

Self Cite

View full text Add to dashboard Cite

Purpose This study focuses on the marketing strategies of the two most successful discount department store chains in Australia between 1969 and the late 1980s when consumer acceptance of both brand and format were being determined. It examines how they approached marketing a new-format national retail chain to the Big Middle of the market and the ways in which brands were differentiated. Design/methodology/approach Archival sources and oral histories provide evidence about the marketing strategies of each firm. These are integrated with press coverage, advertising and promotional activity to analyze marketing programs. Consumer research from the time offers insights into the effectiveness of campaigns. Findings The Coles and Myer retailing firms pursued similar marketing strategies to encourage adoption of their Kmart and Target discount department store chains, educating consumers about the links between their operational efficiencies and lower prices. Both firms not only formulated national standardized marketing strategies but also differentiated their positioning to maximize their appeal to consumers. Originality/value This article expands understandings of the ways in which new national retail chains are developed and marketed. It explores the intersection between public relations material and media coverage and the ways in which existing brands can be leveraged to legitimize new formats and encourage adoption. More broadly, it contributes to a literature on the “Big Middle”, a space occupied by dominant, volume-oriented retailers. In doing so, it demonstrates that foreign adopters can draw on Big Middle retail formats to quickly gain access to large population segments in their home markets.

show abstract

Shopping for entertainment: malls and multiplexes in Sydney, Australia

Cited by 12 publications

References 31 publications

Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers

Do mall events affect mall traffic and image? A qualitative study of Indian mall retailers

Demographic Characteristics and the Attraction to Facilities in Shopping Malls: A Case of Ibadan, Nigeria

Marketing to the Big Middle: establishing Australian discount department stores

Contact Info

Product

Resources

About