Shopping intention at AI-powered automated retail stores (AIPARS)

Pillai, Rajasshrie; Sivathanu, Brijesh; Dwivedi, Yogesh K.

doi:10.1016/j.jretconser.2020.102207

Cited by 263 publications

(195 citation statements)

References 139 publications

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“…The gamers perceived that avatar CUST through AI is a fantastic tool, which will help interact with the avatar. The results also supported the two constructs of CUST and interactivity in this conceptual framework, which have proven to influence the end‐user to use innovative technology (Pillai et al, 2020). Finally, gaming is an immersive and exciting experience, and the users play games to have a pleasurable experience.…”

Section: Discussionsupporting

confidence: 72%

“…The interactivity element in any situation can give the end‐user experience a firm's belief about the product or service and their positive engagement feelings towards it (Hwang et al, 2020; Su et al, 2008). AI interactivity can allow consumers to interact with the product or service, and it can give them further guidance through product prices, information, and discounts (Pillai et al, 2020). An AI‐powered avatar can improve interactivity.…”

Section: Literature Review and Theoretical Frameworkmentioning

confidence: 99%

“…AI has created value in many different fields, enhancing business performance and functionality (Duan et al, 2019). By 2022, AI is expected to have massive investments in different industries, such as retail (Oosthuizen et al, 2020; Pillai et al, 2020). The concept of AI in‐game design is to create an immersive and interactive experience for the player.…”

Section: Introductionmentioning

confidence: 99%

“…However, there is a gap in understanding the gamers' intention to use an AI‐powered avatar because it is a new concept with interactive and customizable functions. A previous study in the context of AI has highlighted enjoyment, interactivity, and CUST as key ingredients towards technology adoption (Pillai et al, 2020). This study will highlight this gap by focusing on the benefits, compatibility, ease of use, and usefulness with AI context‐specific variables.…”

Section: Introductionmentioning

confidence: 99%

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Let's play: Me and my AI‐powered avatar as one team

Butt

Ahmad

Goraya

et al. 2021

Psychology and Marketing

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Artificial intelligence (AI) tools have altered the gaming industry, thanks to their newly incepted functionalities, which have enhanced the consumer experience. Building on innovation diffusion theory, technology acceptance model, and flow theory, this study highlights an AI‐powered avatar concept. This study explores the roles of perceived easiness, usefulness, advantage, compatibility, enjoyment, customization, and interactivity in forming the gamers' intention to play with AI‐powered avatars. A survey data of 500 respondents from China having experience playing online video games is used to test the proposed hypotheses. The results offer significant support to the proposed relationships related to adopting an AI‐powered avatar and the consumers' psychological association with its adoption. Consequently, the results imply that AI‐powered avatars should allow gamers to customize, interact, and take assistance to move up levels with an enjoyable experience. Moreover, this study also suggests that digital technologies such as AI could be integrated into the gaming environment for a more pleasing and immersive experience.

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Section: Discussionsupporting

confidence: 72%

Section: Literature Review and Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Let's play: Me and my AI‐powered avatar as one team

Butt

Ahmad

Goraya

et al. 2021

Psychology and Marketing

View full text Add to dashboard Cite

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“…However, these rapid advancements of AI technologies create numerous challenges and raise legitimate concerns (Sivarajah et al, 2017;Vayena et al, 2018). In effect, a responsible approach to AI has received significant attention from scholars and practitioners, to ensure fair use and sustainable impact of AI technologies (Bag et al, 2021;Balakrishnan & Dwivedi, 2021;Dubey et al, 2020;Gursoy et al, 2019;Ismagilova et al, 2020;Nishant et al, 2020;Pillai et al, 2020;Wang et al, 2020;Wearn et al, 2019). Responsible AI is characterized by ethical and accountable solutions in organizational strategies and design (He et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Responsible Artificial Intelligence (AI) for Value Formation and Market Performance in Healthcare: the Mediating Role of Patient’s Cognitive Engagement

2021

Self Cite

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The Healthcare sector has been at the forefront of the adoption of artificial intelligence (AI) technologies. Owing to the nature of the services and the vulnerability of a large section of end-users, the topic of responsible AI has become the subject of widespread study and discussion. We conduct a mixed-method study to identify the constituents of responsible AI in the healthcare sector and investigate its role in value formation and market performance. The study context is India, where AI technologies are in the developing phase. The results from 12 in-depth interviews enrich the more nuanced understanding of how different facets of responsible AI guide healthcare firms in evidence-based medicine and improved patient centered care. PLS-SEM analysis of 290 survey responses validates the theoretical framework and establishes responsible AI as a third-order factor. The 174 dyadic data findings also confirm the mediation mechanism of the patient’s cognitive engagement with responsible AI-solutions and perceived value, which leads to market performance.

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Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail

Erdmann¹,

Mas²,

Arilla³

2021

J of Consumer Behaviour

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The increasing use of digital technology‐based retail services provides new opportunities for digital marketing. In this paper, we investigate how augmented reality (AR) technology can be leveraged as part of the firm's strategy. We explore the online purchase intention through AR smart glasses (ARSG), considering consumers' value assessment through a cost–benefit analysis and the influence of technical, experiential and social AR value drivers. We develop an augmented value‐based adoption model addressing four main objectives: (1) Evaluate the effect of the perceived value of ARSG, (2) Evaluate the effect of immersion (experiential dimension), (3) Evaluate the effect of AR devices and technical complexity (technical dimension) and (4) Evaluate the importance of subjective norms (social dimension) on the online purchase intention through AR technology. Based on an ESIC Tech Lab experiment with two types of ARSG from market leaders and AR retail apps, the study uses survey data from 253 participants. The results suggest that the technical dimension has an ambiguous effect, with tech‐complexity enhancing directly the perceived value of ARSG for online purchase while reducing the net value of consumers' economic cost–benefit analysis. We find strong evidence that the experiential and social AR dimensions (in the form of immersion and subjective norm) have a significant positive influence on consumers' purchase intention online, which are better predictors than the pure economic cost–benefit assessment (through usefulness and difficulty). Furthermore, the technical innovativeness of consumers is found to increase directly the online purchase intention through ARSG.

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Shopping intention at AI-powered automated retail stores (AIPARS)

Cited by 263 publications

References 139 publications

Let's play: Me and my AI‐powered avatar as one team

Let's play: Me and my AI‐powered avatar as one team

Responsible Artificial Intelligence (AI) for Value Formation and Market Performance in Healthcare: the Mediating Role of Patient’s Cognitive Engagement

Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail

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