Shopping Orientation and Trust in Online Stores Towards Impulse Buying

Adriansyah, Muhammad Ali; Rahman, Muhammad Taufiq

doi:10.17358/ijbe.8.3.441

Cited by 3 publications

(1 citation statement)

References 9 publications

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“…The level of trust in a brand can strengthen the tendency to make impulse purchases because basically, before buying, consumers tend to analyze the products to be purchased. (Adriansyah & Rahman 2022). By building trust among customers, businesses have the potential to increase loyalty and consumption of the products or services offered (Aprilian, Putri, & Furkan 2023).…”

Section: H3 : Brand Trust Affects Impulse Buyingmentioning

confidence: 99%

The Influence of Brand Ambassadors on Impulse Buying and Brand Trust As Intervening on Azarine Products Through Shopee E-Commerce

Putri,

Hidayat

2024

TR1010

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The purpose of this study is to identify the impact of brand ambassadors on impulse buying behavior through brand trust as an intermediary. The approach used in this study is a quantitative method by collecting data through the distribution of questionnaires to respondents through social media direct messages. The research was conducted on 300 female respondents who live in several regions of Indonesia, namely Lampung, Jabodetabek, West Java and Jogja and have purchased Azarine products. The sample was taken by non probability sampling using online purposive sampling method. The data collected was then analyzed using the SmartPLS 3.2.9 analysis tool using the Structural Equation Modeling (SEM)-PLS method. The findings of the study indicate a positive and significant effect of brand ambassadors on impulse buying behavior, with brand trust acting as a mediator.

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Section: H3 : Brand Trust Affects Impulse Buyingmentioning

confidence: 99%

The Influence of Brand Ambassadors on Impulse Buying and Brand Trust As Intervening on Azarine Products Through Shopee E-Commerce

Putri,

Hidayat

2024

TR1010

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Exploring Online Impulse Purchase Behaviour in Marketplaces: Clicks and Compulsions

Aham,

Said,

Bachtiar

2024

J. Mgt. Mkt. Review

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Objective - The present study examines the impact of Trust, the Need for Arousal, and Materialism on Online Impulsive Buying Behavior. Additionally, an examination was conducted to determine if there existed any disparity in impulsive purchasing behavior between users of Tokopedia and Shopee, two of the most fiercely competitive online marketplaces in Indonesia, which made impulsive purchases. Methodology/Technique - The study collected empirical data from a sample of 192 Tokopedia and 192 users of Shopee. The questionnaires were disseminated using Google Forms. Multiple regression analysis and ANCOVA approaches were employed to examine the dataset using the SPSS program. Findings – The study indicated a favorable relationship between the Need for Arousal and Materialism and Online Impulsive Buying Behavior. However, it was found that Trust had no significant impact on Impulsive Buying Behavior. The ANCOVA analysis revealed no statistically significant distinction between Tokopedia and Shopee users. Novelty—This study's findings provide substantial and relevant insights that contribute to the existing body of research on impulsive consumer behavior and the online marketplace industry. By analyzing the influence of trust, the need for arousal, and materialism, this study proposes enhanced ways to foster marketplaces, particularly in managing impulsive purchases. Type of Paper: Empirical JEL Classification: M31, M37, M39. Keywords: ANCOVA, impulsive buying, materialism, need for arousal, trust. Reference to this paper should be made as follows: Aham, M.D.R; Said, L.R; Bachtiar, Y. (2024). Exploring Online Impulse Purchase Behaviour in Marketplaces: Clicks and Compulsions, J. Mgt. Mkt. Review, 9(3), 114 – 129. https://doi.org/10.35609/jmmr.2024.9.3(3)

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A Systematic Review on Customers Shopping Response towards Online Impulsive Buying Behaviour

Rachana,

2023

IJAEML

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Purpose: Online Impulsive buying, which accounts for 40% of sales in developed nations, has a big impact on the current consumer markets. The purpose of this study is to thoroughly investigate the complicated dynamics of this behaviour, comprehending the factors that lead to impulsive purchases and the subtle interactions between customer trust and buy intents. The research is aimed at providing essential insights into the changing digital consumer landscape that is impacted by the interaction of convenience, emotional triggers, and impulsive behaviour. Specifically, it aims to unravel the change from trust to intention to buy and ultimately leading to online impulsive buying. Design/Methodology/Approach: This study depends on secondary sources gathered from a variety of sources, including case studies, journal articles, magazines, books, and internet searches. Findings/Result: Findings reveal that, retailers are strategically using consumers' emotions to drive impulsive purchases through their online shopping habits. Contextual considerations, trust-building programs, and website subtleties all significantly influence decision-making. These results highlight the crucial role that these components play in influencing online impulsive purchases, providing businesses with a framework to encourage impulsive buying, client loyalty, and happiness in the ever-changing world of e-commerce. Originality/Value: This review summarizes findings from the research on the various aspects influencing consumers' online purchasing decisions. It provides a thorough grasp of the factors influencing consumers' online buying behaviour, making it a valuable resource for internet businesses and marketers. Equipped with this understanding, enterprises can devise customized promotional plans intended to enhance spontaneous purchasing, resulting in increased revenue and profitability within the virtual marketplace. Type of Paper: Literature Review

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Shopping Orientation and Trust in Online Stores Towards Impulse Buying

Cited by 3 publications

References 9 publications

The Influence of Brand Ambassadors on Impulse Buying and Brand Trust As Intervening on Azarine Products Through Shopee E-Commerce

The Influence of Brand Ambassadors on Impulse Buying and Brand Trust As Intervening on Azarine Products Through Shopee E-Commerce

Exploring Online Impulse Purchase Behaviour in Marketplaces: Clicks and Compulsions

A Systematic Review on Customers Shopping Response towards Online Impulsive Buying Behaviour

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