Shopping Via Mobile Phones in the Central European Czech Republic Market

Abstract

Information and, in particular, mobile technologies play an increasingly important role in the economic environment. The article surveys attitudes of Central European Czech customers to mobile phone usage for purchasing products and payments. Based on the results that were gained by the survey the paper suggests opportunities for further business development in the stated areas. The data was obtained by a combination of quantitative and qualitative research using a standardised questionnaire survey among respondents of all age groups. Data was collected throughout the year 2017. By random and targeted selection, 1335 respondents were selected for the survey. Based on the survey data analysis it was observed that Internet shopping via mobile phones has not been widespread up to now. Entrance tickets and fare tickets, electronics, clothing, and cosmetics are the most frequently purchased products via mobile phones. Despite an enormous potential of smartphones current users have not deployed their functions entirely so far.