Drowned in explosive amounts of information, new technology developments, globalisation, international job opportunities and large-scale job migration, English for Specific Purposes (ESP) courses are faced with the increasing requirement of tailoring languagelearning to accommodate employer or employee specialisations. This dynamism is currently being transmitted to courses at the university level, along with the accompanying challenges for all involved. This paper reviews these potential barriers to implementation of ESP courses for students with low proficiency of English, taking a pre-intermediate-level Technical English (TE) course at the Czech University of Life Sciences Prague as a case study. After analysing various scholarly references aimed at ESP, the classroom-based research for this paper confirms the feasibility and efficacy of implementing ESP and TE, in particular, even into pre-intermediate classrooms. The self-motivating design of 6 TASKS, as well as authentic video sessions, combined with a student survey and teacher observations, all serve to point to ESP introduction on the pre-intermediate level as achievable in terms of application and resourceful regarding future life-career situations in which students will eventually find themselves.
Given the nature of the study, the objectives of this paper are to demonstrate practical approach to using ICT tools in teaching Business English to university-level students. By offering specific examples for efficient integration of selected technologies within undergraduate classroom the study concentrates on practical and yet motivated solutions to many issues faced by the university teachers and students within the teaching-learning process. The study explores the importance of establishing an authentic business context via the invaluable help of ICT tools. This authentic context facilitates smooth acquisition of language proficiency and multitude of other skills for students' future career use. Based on actual classroom teaching/research, this study demonstrates that meaningful use of ICT tools allows the 21st century Business English teachers and students to keep pace with the ever-changing business world.
Information and, in particular, mobile technologies play an increasingly important role in the economic environment. The article surveys attitudes of Central European Czech customers to mobile phone usage for purchasing products and payments. Based on the results that were gained by the survey the paper suggests opportunities for further business development in the stated areas. The data was obtained by a combination of quantitative and qualitative research using a standardised questionnaire survey among respondents of all age groups. Data was collected throughout the year 2017. By random and targeted selection, 1335 respondents were selected for the survey. Based on the survey data analysis it was observed that Internet shopping via mobile phones has not been widespread up to now. Entrance tickets and fare tickets, electronics, clothing, and cosmetics are the most frequently purchased products via mobile phones. Despite an enormous potential of smartphones current users have not deployed their functions entirely so far.
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