#ShopSmall because #ArtAintFree: Instagram artists’ rhetorical identification with community values

Amicucci, Ann N.

doi:10.1016/j.compcom.2022.102710

Cited by 2 publications

(1 citation statement)

References 30 publications

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“…The article presents an in-depth examination of the use of #ShopSmall and related hashtags by fine artists on Instagram (Amicucci, 2022), focusing on a specific community to understand the artists' use of rhetorical strategies to align with shared values. This study reinforces the notion that hashtags serve a more complex rhetorical function than merely categorizing content, as established in prior hashtag research.…”

Section: Literature Reviewmentioning

confidence: 99%

Assessing the Value of Black Friday Promotions: An Analysis of Instagram Users’ Sentiments and Behavioral Responses

BALCIOĞLU

2024

EKEV Akademi Dergisi

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Black Friday, as a significant global retail phenomenon, provides substantial insights into consumer behavior and the effectiveness of marketing strategies. This study explores into the dynamics of consumer engagement by analyzing user-generated content (UGC) on Instagram, focusing on the 2021 Black Friday promotions by key technology companies in Turkey. Utilizing an advanced three-step text mining methodology, the research commences with Latent Dirichlet Allocation (LDA) for organizing data into distinct thematic clusters pertinent to Black Friday promotions. This is followed by a sentiment analysis, executed using Python, to evaluate the emotional nuances of the UGC in relation to these themes and the corresponding company promotions. The concluding phase involves an exhaustive textual analysis (TA) to extract actionable insights, which are instrumental in refining promotional strategies and deepening the comprehension of consumer interactions on social media platforms. The results reveal a predominantly positive reception of exclusive promotions and smartphone deals, highlighting their effectiveness as strategic elements in social media marketing. In contrast, themes linked to perceived fraud, negative feedback, misinformation, and customer service issues elicited adverse reactions from consumers. These contrasting responses emphasize the imperative for brands to develop transparent, authentic marketing communications and robust customer support systems. The study not only offers strategic recommendations for brands aiming to enhance their social media campaigns but also contributes a theoretical framework for future research in digital consumer behavior, especially in the context of significant promotional events like Black Friday.

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Section: Literature Reviewmentioning

confidence: 99%

Assessing the Value of Black Friday Promotions: An Analysis of Instagram Users’ Sentiments and Behavioral Responses

BALCIOĞLU

2024

EKEV Akademi Dergisi

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“Wayfinding” through the AI wilderness: Mapping rhetorics of ChatGPT prompt writing on X (formerly Twitter) to promote critical AI literacies

Gupta,

Shivers-McNair

2024

Computers and Composition

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#ShopSmall because #ArtAintFree: Instagram artists’ rhetorical identification with community values

Cited by 2 publications

References 30 publications

Assessing the Value of Black Friday Promotions: An Analysis of Instagram Users’ Sentiments and Behavioral Responses

Assessing the Value of Black Friday Promotions: An Analysis of Instagram Users’ Sentiments and Behavioral Responses

“Wayfinding” through the AI wilderness: Mapping rhetorics of ChatGPT prompt writing on X (formerly Twitter) to promote critical AI literacies

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