Should new products look similar or different? The influence of the market environment on strategic product styling

Person, Oscar; Schoormans, Jan; Snelders, Dirk; Karjalainen, Toni-Matti

doi:10.1016/j.destud.2007.06.005

Cited by 66 publications

(64 citation statements)

References 17 publications

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“…They also observed that factors such as life-cycle stage, brand position, portfolio width, brand heritage, and product history influence the strategy of creating visual recognition of brands through product design. While the above study of Karjalainen and Snelders used data from the 'real life' design projects, Person et al's study [24] collected data through controlled experiments to understand how styling decisions are made. By presenting a number of market situations to design professionals, Person et al examined how styling decisions are made.…”

Section: Strategic Styling Decisionsmentioning

confidence: 99%

Aesthetic Design Process: Descriptive Design Research and Ways Forward

Jagtap

Jagtap²

2014

ICoRD’15 – Research Into Design Across Boundaries Volume 1

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Consumer response to designed products has a profound effect on how products are interpreted, approached and used. Product design is crucial in determining this consumer response. Research in this field has been centered on studying the relationship between product features and subjective responses of users and consumers to those features. The subject of aesthetic or styling design process has been relatively neglected despite the important role of this process in fulfilling intended consumer response through product design. In this paper, we present a review of descriptive design research on aesthetic design process, and highlight limitations of this research. We also suggest opportunities for further descriptive research on the subject of aesthetic design process.

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Section: Strategic Styling Decisionsmentioning

confidence: 99%

Aesthetic Design Process: Descriptive Design Research and Ways Forward

Jagtap

Jagtap²

2014

ICoRD’15 – Research Into Design Across Boundaries Volume 1

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show abstract

“…Design-driven innovation has traditionally related to the product scope (Verganti, 2003;Noble, & Kumar, 2010). Product meaning and language change has been framed by scholars as a change of some tangible product elements such as shape, material, texture, color, joining relationships, and finishing (Dell'Era, & Verganti, 2007;Person, et al 2008;Ravasi, & Stigliani, 2012;Noble, & Kumar, 2010).…”

Section: Discussionmentioning

confidence: 99%

Business Models Innovation through New Customer Roles: A Design-Driven Case Study

Pironti

Cautela

Christodoulou

2015

Symphonya. Emerging Issues in Management

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“…Crilly et al (2004) pointed out that a product's visual appearance is valuable in developing and understanding consumer requirements and quality-of-life and that the consumers' product judgements and decision-making process are influenced by both product appearance and their subjective experiences. Designers also play a significant role in finding a strategic brand identity to create the visual intention for consumers (Person et al, 2008).…”

Section: Factors Influencing the Decision-making Processmentioning

confidence: 99%

“…Furthermore, the final product design achievement is driven by efforts of designers in determining how a product will be experienced to correspond with consumers' responses (Person et al, 2008). Hence, the marketers need to understand that the product form and attributes are not the only factors that can influence consumers' intentions, but other various factors which can influence consumer purchase intention and shape the products should also be taken into account (Tovey, 1997).…”

Section: Packaging Attributes Determinants Of Consumer Purchase Behavmentioning

confidence: 99%

Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations

Halabi

Hands

2018

Asian Journal of Social Sciences and Management Studies

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The characteristics and elements of a product play a significant role as a medium to convey product value to consumers. This paper offers a theoretical reflection from numerous research case studies on the understanding of consumer purchase behaviour in engaging with a particular product's elements and characteristics and to explore consumers' emotional experience and perceptions to achieve the desired position in consumers' minds. This paper compares the perspectives of product attributes and consumer behaviour through discussing two theoretical models (behavioural perspective, purchase motivation, product attributes, product aesthetic) that are useful for an understanding of the functions of product attributes. Furthermore, this study emphasises aspects for markets and designers to contemplate in their efforts to increase consumer awareness and create the brand through their experiences and emotions. Finally, the implications of a stronger theoretical approach to consumer behaviour research and practice are discussed.

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Should new products look similar or different? The influence of the market environment on strategic product styling

Cited by 66 publications

References 17 publications

Aesthetic Design Process: Descriptive Design Research and Ways Forward

Aesthetic Design Process: Descriptive Design Research and Ways Forward

Business Models Innovation through New Customer Roles: A Design-Driven Case Study

Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations

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