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Bogéa, Felipe; Brito, Eliane Pereira Zamith; Carvalho, Lilian Soares Pereira

doi:10.12660/gvexec.v18n4.2019.79981

gvexec

2019

DOI: 10.12660/gvexec.v18n4.2019.79981

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Felipe Bogéa

Eliane Pereira Zamith Brito²,

Lilian Soares Pereira Carvalho

Abstract: <p>As empresas adotam marketing nas redes sociais não pela racionalidade econômica, mas por influência ou pressão de pares, funcionários, concorrentes e clientes.</p>

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Abstract: <p>As empresas adotam marketing nas redes sociais não pela racionalidade econômica, mas por influência ou pressão de pares, funcionários, concorrentes e clientes.</p>

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See others like this or search for similar articles

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