The amyloid- (A) peptide, which likely plays a key role in Alzheimer disease, is derived from the amyloid- precursor protein (APP) through consecutive proteolytic cleavages by -site APP-cleaving enzyme and ␥-secretase. Unexpectedly ␥-secretase inhibitors can increase the secretion of A peptides under some circumstances. This "A rise" phenomenon, the same inhibitor causing an increase in A at low concentrations but inhibition at higher concentrations, has been widely observed. Here we show that the A rise depends on the -secretase-derived C-terminal fragment of APP (CTF) or C99 levels with low levels causing rises. In contrast, the N-terminally truncated form of A, known as "p3," formed by ␣-secretase cleavage, did not exhibit a rise. In addition to the A rise, low CTF or C99 expression decreased ␥-secretase inhibitor potency. This "potency shift" may be explained by the relatively high enzyme to substrate ratio under conditions of low substrate because increased concentrations of inhibitor would be necessary to affect substrate turnover. Consistent with this hypothesis, ␥-secretase inhibitor radioligand occupancy studies showed that a high level of occupancy was correlated with inhibition of A under conditions of low substrate expression. The A rise was also observed in rat brain after dosing with the ␥-secretase inhibitor BMS-299897. The A rise and potency shift are therefore relevant factors in the development of ␥-secretase inhibitors and can be evaluated using appropriate choices of animal and cell culture models. Hypothetical mechanisms for the A rise, including the "incomplete processing" and endocytic models, are discussed.Evidence suggests that the amyloid- (A) 9 peptide plays a key role in Alzheimer disease. A is generated by proteolytic processing of the amyloid- precursor protein (APP) through consecutive cleavages by the -site APP-cleaving enzyme (BACE) and ␥-secretase. APP is cleaved by BACE to form a -secretase-derived C-terminal fragment of APP (CTF), which undergoes further cleavage by ␥-secretase to form A. In addition, APP is cleaved by ␣-secretase to form ␣CTF, which undergoes ␥-secretase cleavage to produce an N-terminally truncated form of A known as "p3." Using the conventional amino acid numbering of A, BACE cleavage leads to A peptides with N-terminal ends at positions 1 and 11, whereas ␣-secretase leads to p3 peptides with an N-terminal end at position 17. Cleavage of CTF and ␣CTF by ␥-secretase produces a mixture of different C termini in the resulting A and p3 peptides. For example, the predominant ␥-secretase cleavage of CTFs at position 40 produces A-(1-40) and A-(11-40), whereas other ␥-secretase cleavage sites produce a range of less abundant A peptides, such as the disease-associated A-(1-42) (1, 2).