Signaling the Intent to Change Online Communities: A Case From a Reddit Gaming Community

Bergstrom, Kelly; Poor, Nathaniel

doi:10.1177/20563051221096817

Cited by 7 publications

(6 citation statements)

References 38 publications

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“…Finally, individuals, users, or communities engaging on a particular social media platform may self-regulate, which is consistent with Reddit’s approach to content management. Reddit communities adopt this approach in terms of creators developing guidelines for user behavior and communities regulating on subreddits [ 52 ].…”

Section: Methodsmentioning

confidence: 99%

Exploring the artificial intelligence “Trust paradox”: Evidence from a survey experiment in the United States

et al. 2023

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Advances in Artificial Intelligence (AI) are poised to transform society, national defense, and the economy by increasing efficiency, precision, and safety. Yet, widespread adoption within society depends on public trust and willingness to use AI-enabled technologies. In this study, we propose the possibility of an AI “trust paradox,” in which individuals’ willingness to use AI-enabled technologies exceeds their level of trust in these capabilities. We conduct a two-part study to explore the trust paradox. First, we conduct a conjoint analysis, varying different attributes of AI-enabled technologies in different domains—including armed drones, general surgery, police surveillance, self-driving cars, and social media content moderation—to evaluate whether and under what conditions a trust paradox may exist. Second, we use causal mediation analysis in the context of a second survey experiment to help explain why individuals use AI-enabled technologies that they do not trust. We find strong support for the trust paradox, particularly in the area of AI-enabled police surveillance, where the levels of support for its use are both higher than other domains but also significantly exceed trust. We unpack these findings to show that several underlying beliefs help account for public attitudes of support, including the fear of missing out, optimism that future versions of the technology will be more trustworthy, a belief that the benefits of AI-enabled technologies outweigh the risks, and calculation that AI-enabled technologies yield efficiency gains. Our findings have important implications for the integration of AI-enabled technologies in multiple settings.

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Section: Methodsmentioning

confidence: 99%

Exploring the artificial intelligence “Trust paradox”: Evidence from a survey experiment in the United States

et al. 2023

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“…Hall (2020) has considered new media for public relations as "online media relations" that can be time consuming yet more value to an organization by improving its communication practices. Here, Bergstrom and Poor (2022) cited an example of interaction through Facebook, LinkedIn, Twitter, and other virtual resources by many multinational national organizations. According to Valentini et al (2018), a crucial difference between digitalized public relations and conventional public relations is all-time availability.…”

Section: New Media In Public Relationsmentioning

confidence: 99%

“…Although audience feedback is not a new phenomenon, it is of much importance due to new policies and strategies. In particular, when online communication helps to access audiences, content management is feasible with just a single click (Bergstrom and Poor, 2022). According to Froment et al (2017), despite the communication and media focus on audience engagement, it primarily depends on the type of communication.…”

Section: Two-way Communication and Content Managementmentioning

confidence: 99%

Role of public relations practices in content management: the mediating role of new media platforms

Al Hadeed,

Maysari,

Aldroubi

et al. 2024

Front. Sociol.

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Public relations practices are widely accompanied by communication and persuasion. Especially today, when new media platforms provide direct accessibility, communication through PR has become more improved. This research focused on media organizations in the UAE, with a special consideration given to their audience content management. The researchers applied the case study method and selected a sample of n = 280 individuals from n = 12 media houses currently working in the UAE. The results obtained by structural equation modeling (SEM) revealed that media organizations in the UAE pay significant consideration to public relations practices (p > 0.000) and new media adoption (p > 0.000). Moreover, both these public relations practices (p > 0.000) and new media adoption were also found to significantly focus on two-way communication. Consequently, this two-way communication is significantly affecting content management among these organizations (p > 0.000), leading to the design, evaluation, and alteration of content that is acceptable and liked by their audiences. Thus, it has been concluded that media content and its management is not a simple task. Audience and communication are two basic factors that play an important role in this regard. Furthermore, the role of public relations practices also enhances communication and content management practices, leading to even more constructive outcomes.

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“…As an important part of social psychology, theory of reasoned action was proposed in 1967 by Icek AJzen and Martin Fishben. The relevant theory is further evaluated and enhanced by Icek and their colleagues further witnessing how attitudes further help to shape and reshape the human behavior accordingly (Bergstrom and Poor, 2022). Theory of reasoned action is widely used in the communication studies, as it helps to examine the primary factors behind a certain attitude that results in a certain behavior among the individuals (Ali et al, 2021).…”

Section: Theoretical and Conceptual Frameworkmentioning

confidence: 99%

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

et al. 2022

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Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between their PR practitioners and consumers for reputation management purposes. This research also examines the virtual social media usage for Public Relations (PR), leading to Reputation Management in the Jordanian retail sector. The researchers developed the conceptual model at Theory of Reasoned Action, applied the Structural Equation Modeling (SEM), and selected a sample of n= 250 PR professionals. Results indicated by the Public Relations practitioners have a significant impact on controlling the customers' behavior. This Perceived Behavioral Control is an important factor in social network adoption for communication purposes. Accompanied by instant communication ability, these social networks and communication feasibility have a significant impact on Reputation Management. However, it is notable that, Attitude also mediated the Public Relations Practices concerning Perceived Behavioral Control, indicating that the Theory of Reasoned Action significantly determined the factors determining the Virtual social media usage and adoption for the reputation armament purposes. Thus, it is concluded that using social networks for Public Relations practices is the need of the day. Especially when using them for reputation management, companies consider different factors that further assist their digital networks adoption process, leading to fruitful outcomes. Further, the researchers have discussed the study contributions and made recommendations for future researchers.

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Signaling the Intent to Change Online Communities: A Case From a Reddit Gaming Community

Cited by 7 publications

References 38 publications

Exploring the artificial intelligence “Trust paradox”: Evidence from a survey experiment in the United States

Exploring the artificial intelligence “Trust paradox”: Evidence from a survey experiment in the United States

Role of public relations practices in content management: the mediating role of new media platforms

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

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