Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between their PR practitioners and consumers for reputation management purposes. This research also examines the virtual social media usage for Public Relations (PR), leading to Reputation Management in the Jordanian retail sector. The researchers developed the conceptual model at Theory of Reasoned Action, applied the Structural Equation Modeling (SEM), and selected a sample of n= 250 PR professionals. Results indicated by the Public Relations practitioners have a significant impact on controlling the customers' behavior. This Perceived Behavioral Control is an important factor in social network adoption for communication purposes. Accompanied by instant communication ability, these social networks and communication feasibility have a significant impact on Reputation Management. However, it is notable that, Attitude also mediated the Public Relations Practices concerning Perceived Behavioral Control, indicating that the Theory of Reasoned Action significantly determined the factors determining the Virtual social media usage and adoption for the reputation armament purposes. Thus, it is concluded that using social networks for Public Relations practices is the need of the day. Especially when using them for reputation management, companies consider different factors that further assist their digital networks adoption process, leading to fruitful outcomes. Further, the researchers have discussed the study contributions and made recommendations for future researchers.
This study aims to identify the communication and media reality in the Syrian refugee camps in Jordan. In addition, there are other aims such as knowing the reality of communication among Syrian people in camps through identifying the most used Jordanian, Arab and international means of communications and social media. And the extent to which these means of communications satisfy the requirements of Syrians in camps. This study is considered one of the descriptive studies that was based on the survey method through the questionnaire tool on a sample of 243 participants from the Zaatari refugee camp. The study came up with many results , the most important:: It was found that 95.1 of the study sample owned a smart phone, 39.5 owns a computer, -91.4 owns a TV, and 70.4 owns a Satellite TV receiver,92.2 owns internet packages connected to their smart phones,34.4 owns home internet packages -It was found that the majority of the study sample suffers from problems in the Internet, and The Jordanian Television is the most Jordanian media to be followed. It was also found that WhatsApp is the most used social media by the study sample. Moreover, half of the study sample was found to be dissatisfied with communication services in the camp. Accordingly, this paper provides the following recommendations: It is necessary to improve the internet services in Syrian camps in Jordan. And that Jordanian and Arab means of communication show more care for Syrian refugees and their problems.
This study aimed at recognizing the role of social media in electoral propaganda of the 19th House of Representatives from the point of view of Jordanian voter. This study is considered as a descriptive study that based on survey method through the tool of questionnaire on a sample consists of (520) individuals from the Jordanian voters and it has reached a lot of findings of which the most important are the followings: It has been illustrated that 82.3% of the study sample use social media sites permanently. It has been explained that 41.5% of the study sample will practice its constitutional right to elect the 19th House of Representatives. 70% of the study sample saw that electoral propaganda of the 19th House of Representatives candidates was effective an useful. It has been shown that Facebook is the most follow-up by the Jordanian voter of the electoral propaganda of the 19th House of Representatives candidates. It has been illustrated that social, and economic topics that published by the candidates of the 19th House of Representatives via social media sites are the most important to be interested in by the study sample. It has been explained that more than a half of the study sample prefers the electoral propaganda of the 19th House of Representatives candidates via social media webs instead of electoral campaigns.
الأهداف : دراسة مدى فاعليّة التّعليم بالتّعلم عن بعد من وجهة نظر طلبة كليّة الإعلام في جامعة اليرموك في ظلّ أزمة كورونا ومستجدّاتها. المنهجية: اعتمدت الدّراسة على المنهج الوصفي المسحي، وتمّ توزيع استبانة مكوّنة من أربعة أبعاد رئيسة هي: التّفاعل، المحتوى، التّقييم، أدوات التعليم عن بعد على عيّنة من (350) طالبًا وطالبةً من طلبة كليّة الإعلام في جامعة اليرموك، تمّ اختيارهم من خلال العشوائيّة الطّبقيّة. النتائج: ظهر أنّ فاعليّة التّعليم بالتّعلم عن بعد في ظلّ انتشار فيروس كورونا على نحو عام كان متوسّطًا، وأنّ أبعاد فاعلية التعليم بالتعلم عن بعد جاءت بدرجة متوسطة وعلى النحو الآتي: أوّلا، التّفاعل، ثانيًا المحتوى، ثالثًا أدوات التّعليم عن بعد، رابعًا التّقييم. التوصيات: وقد أوصت الدراسة بوضع خطط وبرامج ودورات تدريبيّة لكلّ من الطّلّاب والمعلّمين تمكّنهم من التّوجّه نحو التّعليم بالتّعلّم عن بعد على نحو يضمن استمراريته وبصورة أكثر إيجابيّة.
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