Fluorescent organic−inorganic composite materials exhibiting "turn-on" response are often based on conjugated small molecules. Conjugated polymers, however, often exhibit a "turn-off" response in combination with metal ions. Here we present fluorescent turn-on behavior of a branched poly(ethylene imine)-poly(acrylic acid)-Ag + ion complex in a thin film. The material is characterized by UV−vis, spectrofluorometry, XPS, and ICP-MS. The turn-on response is exhibited only with all three components present, implying that the optically active metal coordination complex contains amine and carboxylic acid groups. This behavior is observed in the solid state, meaning this material could be easily integrated into devices. We demonstrate sensing of formaldehyde vapor as well as halide containing solutions based on fluorescence quenching. This fluorescent material is simply made using the layerby-layer technique and commercially available polymers. C oordinative assembly, taking advantage of coordination complex formation, allows organic−inorganic functional assemblies to be formed from combinations of polymers, oligomers, metal ions, and metallopolymers. 1−4 Functionality of these materials includes optical properties such as fluorescence. Many fluorescent organo-metallic complexes are formed from the combination of a conjugated small molecule and a metal ion. 5,6 On the other hand, fluorescence of conjugated polyelectrolytes is often quenched (turn-off response) upon complexation with metal ions. 7−9 This can be explained by selfquenching and intermolecular energy transfer caused by the aggregation of chromophores in aqueous solution, or aggregation-caused quenching. 10 In certain cases when nonluminescent organic gelators aggregate, their gelation actually enhances luminescent emission (turn-on response). 11−13 One example is organogels assembled through metal ion coordination complexes. However, there are only a few reports describing fluorescent Ag + ion complexes, usually with conjugated small molecules, and Ag + ion complexation induced formation of fluorescent supramolecular gels. 14 More commonly, quenching of photoluminesence occurs, even though the unbound ligand may exhibit a strong fluorescence before chelating with Ag + ion. 14 Therefore, creation of this turn-on type of fluorescent probe in combination with Ag + ion still remains a significant challenge. Park et al. 11 presented a turn-on fluorescent supramolecular gel triggered by coordination of silver ion with a conjugated small molecule. The ligand itself is nonfluorescent in solution but it then becomes highly fluorescent when self-assembled with Ag + ion to form supramolecular fibers. Zhang et al. 15,16 reported a turn-on fluorescent gel based on tetraphenylethylene derivatives, which show very weak fluorescence in solution, but when complexed with Ag + ion, a strong emission is exhibited.The layer-by-layer (LbL) method for directing the complexation of polyelectrolytes is a versatile tool for creating thin films called polyelectrolyte multilayers (PEMs...