The voltammetric behaviour of Rhodamine B was studied at a screen-printed carbon electrode (SPCE), by cyclic and differential pulse voltammetry. Cyclic voltammograms exhibited two reduction peaks (designated R1 and R2) generated from the reduction of the parent compound through, first, one electron reduction (R1) to give a radical species, and then a further one-electron, one-proton reduction to give a neutral molecule (R2). On the reverse positive-going scan, two oxidation peaks were observed. The first, O1, resulted from the oxidation of the species generated at R2, and the second, O2, through the one-electron oxidation of the amine group. The nature of the redox reactions was further investigated by observing the effect of scan rate and pH on the voltammetric behaviour. The developed SPCE method was evaluated by carrying out Rhodamine B determinations on a spiked and unspiked environmental water sample. A mean recovery of 94.3% with an associated coefficient of variation of 2.9% was obtained. The performance characteristics indicated that reliable data may be obtained for Rhodamine B measurements in environmental water samples using this approach.