Exhaust sound quality is an important part of vehicle performance. In this paper, the sporty exhaust sound quality of an economical vehicle equipped with a 4-cylinder and 4-stroke engine is evaluated, analyzed, and improved under acceleration. Firstly, a sporty feeling evaluation method with engine speed divided is proposed, and the influence of exhaust sound order components on sporty exhaust sound is analyzed. The results show that while the A-weighted sound pressure level (ASPL) of Order 2 is lower and the ASPLs of Orders 4 and 6 are higher, the exhaust sound is sportier. Then, a hybrid predicted model of vehicle sporty exhaust sound under acceleration is established based on convolutional neural network (CNN) and support vector regression (SVR) algorithm. The relative errors between the predicted results of CNN-SVR hybrid model and the subjective evaluation results are limited within 2%, which indicates that the CNN-SVR hybrid prediction model achieves a high accuracy in assessing the sporty feeling of exhaust sound. Finally, considering the frequency ranges corresponding with the above order components under the practical accelerating condition, a strategy is proposed to enhance the sporty feeling of exhaust sound by reducing the sound energy within 100 Hz and increasing the sound energy within 100–450 Hz. Based on this strategy, a muffler with different structure is selected and installed on the economical vehicle, and the sporty feeling of exhaust sound is 0.63 points higher than before.