Simulating the business model canvas using system dynamics

Romero, María Camila; Villalobos, Jorge; Sánchez, Mario E.

doi:10.1109/columbiancc.2015.7333469

Cited by 13 publications

(12 citation statements)

References 2 publications

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“…In summary, drawing on the research results of Poulin and Montreuil (2013), Komoto et al (2013); Romero et al (2015); and Jia et al (2016), this paper will combine the system dynamics simulation method with the BMC method to simulate the business models of clothing enterprises using 3D printing.…”

Section: 2mentioning

confidence: 99%

Designing and simulating a “mass selective customization-centralized manufacturing” business model for clothing enterprises using 3D printing

Campbell

Tang

et al. 2021

RPJ

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Purpose Global economic growth provides new opportunities for the development of clothing enterprises, but at the same time, the rapid growth of clothing customization demand and the gradual increase of clothing costs also pose new challenges for the development of clothing enterprises. In this context, 3D printing technology is injecting new vitality and providing a new development direction for the vigorous development of clothing enterprises. However, with the application of 3D printing technology, more and more clothing enterprises are facing the problem of business model innovation. In view of the lack of relevant research, it is necessary to carry out exploratory research on this issue. Design/methodology/approach The business model canvas method was adopted to design business model for clothing enterprises using 3D printing. The simulation model of the designed business model was constructed by a system dynamics method, and the application of the designed business model was analysed by a scenario simulation. Findings Mass selective customization-centralized manufacturing (MSC-CM) business model was constructed for clothing enterprises using 3D printing, and a static display was carried out using the BMC method. A dynamic simulation model of the MSC-CM business model was constructed. The future scenario of clothing enterprises using 3D printing was developed, and a simulated enterprise was analysed. The results show that the MSC-CM business model has a good application value. The simulation model of the MSC-CM business model performs the function of a business strategy experiment platform and also has a good practical application value. Research limitations/implications The MSC-CM business model is only a typical business model for clothing enterprises using 3D printing. It is necessary to further develop other business models, and some elements of the MSC-CM business model need to be further improved. In addition, the MSC-CM business model simulation uses a general model, which is not suitable for all clothing enterprises using 3D printing. When the model is applied, the relevant enterprises can further adjust and optimize it, thereby improving the validity of the simulation model. Originality/value To the best of the authors’ knowledge, this is the first paper on the MSC-CM business model for garment enterprises using 3D printing. Secondly, it is the first time that the business model of clothing enterprises using 3D printing has been simulated. In particular, the proposed business model simulation provides the possibility for testing the business strategy of clothing enterprises using 3D printing. In addition, a positive attempt has been made in the collaborative research of using both a static display business model and a dynamic simulation business model.

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Section: 2mentioning

confidence: 99%

Designing and simulating a “mass selective customization-centralized manufacturing” business model for clothing enterprises using 3D printing

Campbell

Tang

et al. 2021

RPJ

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“…to enrich systems dynamics with end user problem representations and research methodologies 10,21,28 ; to combine dynamic (behavioural, event thinking; process) and static (structural thinking, content) constructs [28][29][30][31] ; to address qualitative and quantitative factors 10,32 ; to visualise emergent properties not available with static display 29,33 ; to evaluate the model design process and validate the resulting models 21,34 ; and to provide a structured approach to the model development process. 10,32,34 The review reinforced the Jnitova et al 19 finding that the model development projects often result in one-off M&S applications, that are not reused, not shared and not supported by reports of their actual workplace implementation.…”

Section: Combined Use Of Conceptual Process Modelling and System Dynamicsmentioning

confidence: 99%

“…Examples of rationales for the combined use of conceptual modelling and systems dynamics are as follows: to enrich systems dynamics with end user problem representations and research methodologies 10,21,28 ; to combine dynamic (behavioural, event thinking; process) and static (structural thinking, content) constructs 28 –31 ; to address qualitative and quantitative factors 10,32 ; to visualise emergent properties not available with static display 29,33 ; to evaluate the model design process and validate the resulting models 21,34 ; and to provide a structured approach to the model development process. 10,32,34 …”

Section: Combined Use Of Conceptual Process Modelling and System Dynamicsmentioning

confidence: 99%

Modelling workforce employability pipelines for organisational resilience

Jnitova

Joiner

Efatmaneshnik

et al. 2021

International Journal of Engineering Business Management

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Large organisations use both internal and external methods to educate their workforce. Workforce approaches in Defence were usually of a closed nature, characterised by entry at recruitment and sequential and hierarchical rank progression. More recently, emerging technology and the associated pace of societal change has required Defence to recruit more laterally and to outsource more education, both ab initio and development. The growing complexity of workforce problems, therefore, challenges military educational decision making to increase its focus on organisational resilience. Modelling and Simulation (M&S) can take messy, ill-defined problems and build models for decision support and problem-solving. M&S is being explored in Defence workforce employability planning to deliver education that is more resilient to perturbations and can more confidently predict graduate demand for educational support partnering. However, the effective use of M&S can be compromised if it is not cognitively useful for the problem owner. A new transformational approach between the modeller and the managers of Defence educational workforce is proposed and illustrated by two conceptual case studies. The method uses the module-based translation between Business Process Model Notation (BPMN) design patterns and systems dynamics building blocks to reduce the problem owner’s reliance on specialist modellers. This approach increases the cognitive effectiveness of proposed workforce education solutions and the sharing and reuse of workforce M&S applications. Any large organisation with sufficient human resource and systems engineering support could adopt this new approach to model and simulate their workforce education and examine their resilience to fluctuations.

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“…From the use of the model canvas, they also identify the risks to which they are exposed to by block, and the controls that are generated for each of the scenarios. Romero, Villalobos, and Sanchez (2015), set out the need to implement dynamic systems for the business model canvas with the purpose of enriching the proposals generated, identifying the variables and constants that may be involved in its preparation. The proposed model identifies three flows and three transformation processes, together with the modification of the blocks of key resources and channels, with the aim of improving the information management within each block.…”

Section: Related Workmentioning

confidence: 99%

Towards the construction of a mechanism supported in fuzzy logic to evaluate the viability of businesses under the canvas model

et al. 2018

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This article aims at showing the first functional approximation to the creation of a mechanism which generates a viability indicator of of a producto r a business plan base don the design of Canvas Model as well as using Emis Benchmarking Score as a referential issue suggested by Euromoney Institutional Inversor Company (EMIS), an organization which reveals company financial information. This approximation focuses on the application of fuzzy logic as a tool for analyzing and generating this indicator.Based on the data and information generated by a fuzzy stated system and experimental figures, a Pearson correlation coefficient was used to measure this behavioral model, resulting in 88 % which

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Simulating the business model canvas using system dynamics

Cited by 13 publications

References 2 publications

Designing and simulating a “mass selective customization-centralized manufacturing” business model for clothing enterprises using 3D printing

Designing and simulating a “mass selective customization-centralized manufacturing” business model for clothing enterprises using 3D printing

Modelling workforce employability pipelines for organisational resilience

Towards the construction of a mechanism supported in fuzzy logic to evaluate the viability of businesses under the canvas model

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