To address the vibration problem in traditional W-W-type non-circular planetary gear trains during operation, this study proposes two new combinations of W-W-type non-circular planetary gear trains. The study focuses on analysing the transmission error and improving service performance. By utilizing the conjugate theory and the coordinate transformation theory, an accurate mathematical model for non-circular gears is derived. The transmission error models for the two combination forms of the non-circular planetary gear train are established using the incremental meshing line method. The analysis also examines the influence of eccentricity on the transmission error. Kinematic analysis of the multi-body dynamics model confirms that the new W-W type non-circular planetary gear train, formed by combining non-circular gears and cylindrical gears, exhibits superior transmission performance. Furthermore, a test analysis is conducted on the roller pumping unit test platform and the indicator diagrams of the pumping unit under various working conditions are obtained. The study concludes that the optimal matching mode for the sucker rod counterweight and motor frequency of the reversing device of the pumping unit is 20 kN and 20 Hz, and the dynamic balance of the pumping unit load can be achieved by adjusting the motor frequency.