Two experiments, one with adults and one with children, were conducted to explore further the phenomenon of incentive contrast effects in a situation more analogous to the instrumental conditioning studies with rats than had previously been employed with humans. Subjects (44 adults and 44 children) rolled a marble along an inclined "straightaway" and into a goal cup at the end. The adult college students earned points toward their course grade for the completion of each trial, while the children were rewarded with tokens which were exchanged for candy. Both adults and children showed improvement in performance as training progressed, but no effect for reward magnitude was obtained, nor did changes in performance occur with shifts in magnitude of reward.Studies involving incentive shifts with animals have shown that subjects shifted from a larger to a smaller reward perform more poorly than subjects which have been trained consistently with the smaller value; conversely, the performance of subjects shifted from a smaller to a larger incentive is not superior to that of subjects which have always received the larger reward. That is, a "negative contrast effect" (NCE) in the absence of a "positive contrast effect" (PCE) has been the typical finding (cf. Black, 1968;Dunham, 1968).Several studies which are similar in conception to these incentive shift studies of simple instrumental conditioning with animal subjects have been conducted with humans. With a pursuit-rotor task, May and Black (1971), for example, obtained a NCE but no PCE in terms of subjects' persistence in responding following shifts in informative feedback with regard to the quality of their performance. The same results (a NCE, no PCE) were obtained by Calef, Calef, Bone, Thomas, and Fox (1971) with a star-tracing task in which subjects received points toward their course grade for each segment successfully completed in a given interval of time. In the case of human probability learning in which subjects guess which stimulus event will occur on each trial, shifts in the magnitude of reward received for a correct response have, however, produced conflicting results. In terms of the frequency with which the stimulus events are guessed, a NCE but no PCE; neither a NCE nor a PCE; and both a PCE and a NCE have all been reported