We investigate the ground state properties of the two dimensional half-filled one band Hubbard model in the strong (large-U ) to intermediate coupling limit (i.e. away from the strict Heisenberg limit) using an effective spin-only low-energy theory that includes nearest-neighbor exchange, ring exchange, and all other spin interactions to order t(t/U ) 3 . We show that the operator for the staggered magnetization, transformed for use in the effective theory, differs from that for the order parameter of the spin model by a renormalization factor accounting for the increased charge fluctuations as t/U is increased from the t/U → 0 Heisenberg limit. These charge fluctuations lead to an increase of the quantum fluctuations over and above those for an S = 1/2 antiferromagnet. The renormalization factor ensures that the zero temperature staggered moment for the Hubbard model is a monotonously decreasing function of t/U , despite the fact that the moment of the spin Hamiltonien, which depends on transverse spin fluctuations only, in an increasing function of t/U . We also comment on quantitative aspects of the t/U and 1/S expansions.