Materials that sustain
localized surface plasmon resonances have
a broad technology potential as attractive platforms for surface-enhanced
spectroscopies, chemical and biological sensing, light-driven catalysis,
hyperthermal cancer therapy, waveguides, and so on. Most plasmonic
nanoparticles studied to date are composed of either Ag or Au, for
which a vast array of synthetic approaches are available, leading
to controllable size and shape. However, recently, alternative materials
capable of generating plasmonically enhanced light–matter interactions
have gained prominence, notably Cu, Al, In, and Mg. In this Perspective,
we give an overview of the attributes of plasmonic nanostructures
that lead to their potential use and how their performance is dictated
by the choice of plasmonic material, emphasizing the similarities
and differences between traditional and emerging plasmonic compositions.
First, we discuss the materials limitation encapsulated by the dielectric
function. Then, we evaluate how size and shape maneuver localized
surface plasmon resonance (LSPR) energy and field distribution and
address how this impacts applications. Next, biocompatibility, reactivity,
and cost, all key differences underlying the potential of non-noble
metals, are highlighted. We find that metals beyond Ag and Au are
of competitive plasmonic quality. We argue that by thinking outside
of the box, i.e., by looking at nonconventional materials such as
Mg, one can broaden the frequency range and, more importantly, combine
the plasmonic response with other properties essential for the implementation
of plasmonic technologies.