Sistem Informasi Strategi Pemasaran Produk dengan Metode Market Basket Analysis dan Sales Forecasting: Swalayan Kota Makassar

Abstract

One of the large real time data storage sectors is in the marketing sector in the form of sales transactions, prices, and availability of goods stored in databases in certain supermarkets.The amount of supermarkets with the digital cash register system allow storing sales transaction data. Therefore this research aims to designed an application that contains two statistical analysis methods, namely Market Basket Analysis and Sales Forecasting using shiny dashboard package in Market Basket Analysis Menu shows various features that can facilitate businessactors in optimizing product layout in a store shelves i.e. summary products, rules table, scatter plot, graph, matrix and grouphed, and Parallel coordinats. While the sales forecasting menu shows various features i.e. a description of the number of stock items, the number of items sold, capital, profit, the highest frequency of goods sold, and the value of parameter predictions for the next periods.

Marketing Research : The Application of Auto Sales Forecasting Software to Optimize Product Marketing Strategies

“…To optimize marketing management, appropriate strategies are needed and utilize the availability of sales transaction data to conduct more complex analyzes. One of the techniques of analysis that can be utilized by business people is sales forecasting, which is forecasting quantitative data on variables related to sales transactions [2]. According to Swastha, sales forecasting is the level of sales expected to be achieved in the future by basing on real sales data that has been collected in the past [3].…”