Photoluminescence (PL) spectra arising from 4f−4f dipole transitions of Eu 3+ doped at both the A and B sites of perovskite-type alkaline earth zirconates obtained at various excitation wavelengths were evaluated. Changes in the excitation wavelength caused obvious differences in the PL intensity ratio of the induced electric dipole (ED) 5 D 0 → 7 F 2 transition to the magnetic dipole (MD) 5 D 0 → 7 F 1 transition for Eu 3+ -doped SrZrO 3 and CaZrO 3 , in which only the B site had a center of symmetry. Two charge transfer (CT) bands associated with the excitation of Eu 3+ were observed in the spectra of these oxide samples, which arose from the difference in the electronic structure of the Eu−O coordination at the A and B sites. We conclude that simultaneous Eu 3+ substitution at sites with and without a center of symmetry, which have different charge transfer energies, induced the observed novel PL changes with a changing excitation wavelength. Our results may enable the development of a new type of ultraviolet light detector.