Six Sigma: A Literature Review

Oke, Sunday Ayoola

doi:10.7166/18-2-122

Cited by 12 publications

(14 citation statements)

References 40 publications

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“…Advertising of a new product as one of the support tools is mentioned by Sood, James, and Tellis [14] and many other researchers. According to Kotler and Armstrong [6], also Oke [15], this and other support measures (personal selling, public relations) could also enhance the level of sales. Likewise, those authors state that it is expedient to use more intensified and comparability measures for advertising a new product and to look for opportunities to do it better than other competitors; only such use of advertising would make it easier to penetrate into a mature market.…”

Section: Analysis Of the Requirements For The Model Of Penetrating Inmentioning

confidence: 99%

Procedural Model for Maintenance Service Penetration into the Mature Market: The Case of Lithuania

Drejeris

Drejjerienė

2019

Teh. vjesn.

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Neither scientific nor special literature contains systematic information about the actions required for maintenance service market penetration, and most of this kind of research is purely theoretical, not linked to practical possibilities and addressing these issues only fragmentary. Procedural model with flexible structure is developed; the model consists of 9 reasoned components. The article provides systematized information about the market penetration, based on modern scientific findings. The proposed model shows all the necessary actions, sequence of the performances, content of the actions and possibilities for using. The maintenance services market penetration model was tested and found to be suitable. This resulted in the emergence of a new maintenance company in the Lithuanian market. The use of the model will help to design a market penetration strategy for maintenance companies. Also, the use of the model can help to penetrate the maintenance market of any country which has a market economy and legitimized competition.

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Section: Analysis Of the Requirements For The Model Of Penetrating Inmentioning

confidence: 99%

Procedural Model for Maintenance Service Penetration into the Mature Market: The Case of Lithuania

Drejeris

Drejjerienė

2019

Teh. vjesn.

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“…Six Sigma: Literature review and key future research areas, (Nonthaleerak & Hendry, 2006) 3. Six Sigma: A literature review, (Oke, 2007) 4. The origin, history and definition of Six Sigma: a literature review, (Prabhushankar, Devadasan, Shalij, & Thirunavukkarasu, 2008) 5.…”

Section: Six Sigma and Benchmarking Of The Process Capabilitymentioning

confidence: 99%

Six sigma benchmarking of process capability analysis and mapping of process parameters

Rajashekharaiah¹

2016

JOSCM

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Process capability analysis (PCA) is a vital step in ascertaining the quality of the output from a production process. Particularly in batch and mass production of components with specified quality characteristics, PCA helps to decide about accepting the process and later to continue with it. In this paper, the application of PCA using process capability indices is demonstrated using data from the field and benchmarked against Six Sigma as a motivation to improve to meet the global standards. Further, how the two important process parameters namely mean and the standard deviation can be monitored is illustrated with the help of what if analysis feature of Excel. Finally, the paper enables to determine the improvement efforts using simulation to act as a quick reference for decision makers. The global benchmarking in the form of Six Sigma capability of the process is expected to give valuable insight towards process improvement.

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“…(2009) bei daugelio kitų tyrėjų darbų rezultatai. P. Kotler ir G. Armstrong (2012) bei S. Oke (2007) šį teiginį patikslina, kad ir kitos rėmimo priemonės (asmeninis pardavimas, ryšių su visuomene plėtra) taip pat galėtų paskatinti pardavimų masto didėjimą. Taip pat minėti autoriai teigia, kad naujo produkto reklamai yra tikslinga ieškoti galimybių taikyti intensyvesnes, pranašesnes priemones nei taiko konkurentai, nes toks reklamos naudojimas leistų greičiau įsiskverbti į rinką.…”

Section: įSiskverbimo į Rinką Veiksmų Modelio Formavimasunclassified

Model of market penetration into the service sector

Drejeris

Kavolynas

2015

Management Theory and Studies for Rural Business and Infrastructure Development

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The article discusses the theoretical and practical aspects of the penetration into established market of the service sector. Lack of information about actual practical issues of market penetration for service company is to be considered as a problem of the paper. The goal of the paper is to present the procedural model of the market penetration actions for services sector. In order to create execution model scientific information on issues of market penetration is structured, synthesized, after its assessment according logic, feasibility and applicability of the results and the integrity of the business in terms of services. The flexible model is formed and suggested, which consists of 9 components: identification of some market leader(s), determination, which is the most attractive segment for serve, analysis of market leader’ service quality according 2 aspects, the search of the opportunities to improve the quality of service, analysis of the possibilities for potential price reductions, determination of new services purposefulness, identification of support desirability, and formulating of penetration strategy, which has to be clear according research results. There are reasoned content and consistency of the components of the proposed model in the article. The model has been tested on real business conditions; it helps for the service company to penetrate into the market.

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Six Sigma: A Literature Review

Cited by 12 publications

References 40 publications

Procedural Model for Maintenance Service Penetration into the Mature Market: The Case of Lithuania

Procedural Model for Maintenance Service Penetration into the Mature Market: The Case of Lithuania

Six sigma benchmarking of process capability analysis and mapping of process parameters

Model of market penetration into the service sector

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