Skating in the Sun

Mastromartino, Brandon; Wann, Daniel L.; Zhang, James J.

doi:10.26522/jess.v2i.3707

Cited by 3 publications

(1 citation statement)

References 22 publications

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“…The admirers of the brand engage in a variety of practices that add value to the brand and provide fans with a sense of status or capital (Schau et al, 2009). In the context of sport, which is often described as “unique” based on factors such as the high degree of loyalty and engagement of consumers (Baker et al, 2016), the brand can be a particular sport, team or athlete (Mastromartino et al, 2019). Increasingly, social media channels are being used to create brand communities by both sports teams and their fans (Armstrong et al, 2016; Edensor & Millington, 2008; McCarthy et al, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans

Fenton

Keegan

Parry

2021

Communication & Sport

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The emergence of social media and digital channels have expanded communication practices and also created new, virtual spaces where sports fans can interact and communicate directly with each other and with clubs. This article examines the potential for social media brand communities to develop a sense of both community and place amongst sports fans. It explores their influence in placemaking initiatives through the bonding and bridging social capital of a football club’s supporters. A netnographic study of a football club’s supporter networks (five channels) and their interactions with social media brand communities was performed. Data gathered from online sources was underpinned by interviews with 25 members of the community. Findings were analysed via NVivo using bridging and bonding social capital as a theoretical lens. The paper makes two primary contributions to knowledge. It enhances our understanding of the impact of SMBCs and their use in a sporting context—an area that has become increasingly significant during the COVID-19 pandemic enforced lockdowns that have kept fans out of venues. It also contributes to our understanding of the influence of placemaking strategies upon the social capital of supporter communities.

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Section: Literature Reviewmentioning

confidence: 99%

Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans

Fenton

Keegan

Parry

2021

Communication & Sport

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Understanding fan pressures and its impact on football club sustainability: insights from the Colombian context

Hernández-Hernández,

Londoño-Pineda,

Cano

2024

Front. Sports Act. Living

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The framework of stakeholder pressures in sports industries, and in the specific case of football, has been used to identify the reasons why management bodies incorporate interested parties into their business strategy. This is primarily contingent on the pressures that interested parties generate. One of the most influential stakeholders is the fan base, given the emotional attachment that this type of sport evokes in them, commonly referred to as “the fan's affective connection.” Despite the existence of studies on diverse typologies of fans, no investigation has been conducted into the impact these have on the sustainability outcomes of football clubs. Moreover, most existing studies have focused on European leagues, with a pronounced emphasis on the environmental dimension of sustainability. Therefore, the aim of this research is to evaluate the impact of diverse fan types on the sustainability performance of Colombian football clubs, with a specific focus on the triple bottom line approach. To this end, two major fan typologies—active and non-active—were defined based on the findings of the literature review, as well as the pressures associated with solidarity-based factors. A conceptual model and an estimation based on the structural equation model related the different fan typologies and their associated pressures to sustainability outcomes. The results indicate that among the solidarity-based pressures, fans valued social commitment the most, followed by the promotion of women's football and the fight against racism. Environmental engagement was the least relevant, but still positively rated, suggesting the need for awareness-raising efforts to extend fans' sustainability practices beyond the stadium. The findings of this research can inform strategies for football clubs to engage fans and improve their sustainability performance across economic, social and environmental dimensions.

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Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs

Piątkowska

2023

JMCBEM

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The aim of the paper is to analyze relations between perceived quality, service convenience and satisfaction of squash customers to present implications for managers who address parents enrolling their children for extracurricular activities with their services. Applying the research framework of García-Fernández et al. (2018), a sample of 120 parents from Legia Warszawa Squash Academy completed an online survey in 2021. The SEM model revealed that perceived quality as well as service convenience had a positive and significant effect on perceived value, which turned out to be a strong predictor of customer satisfaction. Finally, satisfaction showed a very strong positive and significant influence on behavioral intentions of squash customers. The present study makes both a theoretical and a practical contribution to the field of sports management, highlighting the importance of perceived quality and service convenience to deliver expected value to the customer.

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Skating in the Sun

Cited by 3 publications

References 22 publications

Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans

Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans

Understanding fan pressures and its impact on football club sustainability: insights from the Colombian context

Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs

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