Slavic Brothers or Rivals?

Jakubanecs, Alexander; Supphellen, Magne; Thorbjørnsen, Helge

doi:10.1300/j097v10n04_04

Cited by 5 publications

(4 citation statements)

References 18 publications

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“…Hence, the first dimension of consumer ethnocentrism in Mozambique is labelled as the core factor (Table VI). The second factor consists of Items 12, 14 and 15 which were often either removed (Netemeyer et al, 1991;Saffu and Walker, 2005;Klein et al, 2006;Douglas and Nijssen, 2003;Hsu and Nien, 2008) or set aside as the protectionism dimension ( Jakubanecs et al, 2005;Marcoux et al, 1997;Upadhyay and Singh, 2006). For consistency with terminology from prior research, the second factor of the CET scale in this study is named as protectionism.…”

Section: Analysis and Findingsmentioning

confidence: 96%

“…Many variables, such as availability of domestic substitutes, cultural proximity and historical proximity, play a moderating role in the relationship between consumer (Netemeyer et al, 1991;Nijssen and Douglas, 2004;Jakubanecs et al, 2005;Yelkur et al, 2006;Suh and Kwon, 2002;Ishii, 2009;John and Brady, 2009;Essoussi and Merunka, 2007). In studies carried out in Africa, Essoussi and Merunka (2007) and John and Brady (2009) suggest that different categories of products vary in their susceptibility to the effects of consumer ethnocentrism.…”

Section: The Moderating Role Of Product Typementioning

confidence: 99%

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Consumer ethnocentrism and attitudes toward South African consumables in Mozambique

John

Brady

2011

African Journal of Economic and Management Studies

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PurposeThe purpose of this paper is threefold: to validate the consumer ethnocentrism tendencies (CET) scale in Mozambique and to describe the profile of CET in that country; to describe the effects of consumer ethnocentrism through the moderator of product type; and to discuss implications of Mozambican consumer ethnocentrism and its effects and make recommendations for practitioners.Design/methodology/approachA questionnaire‐based survey was carried out to collect data from 448 consumers in Southern Mozambique. The data were analyzed by using exploratory factor analyses, confirmatory factor analyses and structural equation modelling.FindingsThe CET scale has satisfactory psychometric qualities and can be used as a two‐dimensional construct in Mozambique. Mozambican consumers were found to be moderately ethnocentric. Their ethnocentric tendencies underpinned negative attitudes toward South African consumables. The study demonstrates the moderating role of product type and concludes that importers of South African agricultural consumables into Mozambique are more susceptible to the effects of consumer ethnocentrism than are importers of processed goods.Research limitations/implicationsThe results cannot be generalized to countries and products which were not included into this study. The conclusions about the CET effects are valid only for the southern part of the country where the survey took place.Practical implicationsThe authors suggest that South African marketing managers should pay closer attention to the competitiveness of agricultural consumables in Mozambique. By contrast, processed consumables from South Africa represent a lower risk. As the employment issue plays a central role in Mozambican consumer ethnocentric tendencies, the national policy makers might incorporate it into the messages of buy‐local campaigns. In addition, the buy local campaigns should position growing national industry as a future large employer in the country. The national suppliers of agricultural consumables are at less risk. On the contrary, national producers of processed consumables are at a disadvantage because ethnocentricity does not result in strong support of these products. Advertising messages with patriotic appeals may be ineffective. Thus, instead of country of origin, other extrinsic cues (e.g. brand, package and price) may be used to enhance competitiveness on the national market.Social implicationsMozambican consumers are moderately ethnocentric. Consumer ethnocentricity and its effects in Mozambique are shaped by pragmatic motives originating from socio‐economic pressures such as the under‐development of the national production sector and high unemployment in the country.Originality/valueThe paper will be of interest to practitioners, e.g. foreign companies, exporters and Mozambican policy makers and producers. The findings suggest that foreign companies should not be overly cautious about selling their products in Mozambique because, being moderately ethnocentric, Mozambican consumers are open to purchasing foreign imports where there is good reason, for example, when locally made products are unavailable.

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Section: Analysis and Findingsmentioning

confidence: 96%

Section: The Moderating Role Of Product Typementioning

confidence: 99%

Consumer ethnocentrism and attitudes toward South African consumables in Mozambique

John

Brady

2011

African Journal of Economic and Management Studies

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“…In studies in which the scales were found to be two-dimensional, factors were labeled as follows: soft and hard consumer ethnocentrism (Chryssochoidis, Krystallis, & Perreas, 2007), domestic availability and core consumer ethnocentrism (Douglas & Nijssen, 2003), emotional and rational ethnocentrism (Acharya & Elliott, 2003), self-reliance and protectionism (Hsu & Nien, 2008), and conservative patriotism and defensive patriotism (Hsu & Nien, 2008). In studies that demonstrated three dimensions, factors were labeled patriotism, protectionism, and socioeconomic conservatism (Marcoux, Filiatrault, & Chéron, 1997) and domestic favouritism, foreign discrimination, and political protectionism (Jakubanecs, Supphellen, & Thorbjørnsen, 2005). The four-dimensional construct comprised nationalism, socioeconomic conservatism, protectionism, and ultranationalism factor labels (Upadhyay & Singh, 2006).…”

Section: Dimensionality Of the Consumer Ethnocentric Tendencies Scalementioning

confidence: 99%

Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique

John

Brady

2011

Journal of African Business

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The objective of the study is to validate the Consumer Ethnocentric Tendencies (CET) scale in Mozambique and to explore its dimensionality. The study was carried out using a questionnaire-based survey to collect data from 273 respondents in Mozambique. A back-translation technique was applied in combination with a pilot study to verify the quality of the instrument in the Portuguese language. The study results showed that Mozambican consumers surveyed were moderately ethnocentric and that the CET scale demonstrated a four-dimensional structure.

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“…In particular, we examine consumer animosity within the context of the current hostility of Ukrainian consumers toward Russia. Russia and Ukraine are often referred to as “Slavic brothers,” mainly because they both belong to the Eastern Slavic ethnic group, share the same Christian Orthodox religion, and their history is strongly interconnected (Jakubanecs, Supphellen, and Thorbjornsen 2005). However, following the Ukrainian revolution of 2014 (also known as the “Euromaidan Revolution”) and the subsequent incorporation of Crimea into the Russian Federation (based on a disputed referendum in which 95.5% of Crimean voters supported joining Russia), tensions have risen between these culturally close countries.…”

mentioning

confidence: 99%

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

Leonidou¹,

Kvasova²,

Christodoulides³

et al. 2019

Journal of International Marketing

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Although personality and cultural traits were found to be important predictors or moderators of consumer attitudes and behavior, their relationship to consumer animosity has not yet been studied. This article reports the findings of a study conducted among 606 Ukrainian consumers, aiming to identify personality drivers and behavioral outcomes of consumer animosity, as well as the moderating role of cultural characteristics. Structural equation modeling revealed that extraversion and conscientiousness have a negative effect on consumer animosity, while neuroticism and openness are positively associated with this feeling. However, no significant relationship was observed between animosity and agreeableness. In turn, consumer animosity was found to influence product avoidance, with this association becoming stronger in the case of consumers with higher levels of power distance, uncertainty avoidance, collectivism, and masculinity. The study also showed that male and educated consumers are more likely to harbor animosity toward a hostilityevoking country, while age and income had no control effect on animosity. Several implications for theory and practice are derived from the study findings, and directions for future research are provided.

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Slavic Brothers or Rivals?

Cited by 5 publications

References 18 publications

Consumer ethnocentrism and attitudes toward South African consumables in Mozambique

Consumer ethnocentrism and attitudes toward South African consumables in Mozambique

Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

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