The nonlinear rheological response of soft glassy materials is addressed experimentally by focusing on concentrated emulsions where interdroplet attraction is tuned through varying the surfactant content. Velocity profiles are recorded using ultrasonic velocimetry simultaneously to global rheological data in the Couette geometry. Our data show that non-adhesive and adhesive emulsions have radically different flow behaviors in the vicinity of yielding: while the flow remains homogeneous in the non-adhesive emulsion and the Herschel-Bulkley model for a yield stress fluid describes the data very accurately, the adhesive system displays shear localization and does not follow a simple constitutive equation, suggesting that the mechanisms involved in yielding transitions are not universal.PACS numbers: 83.60. La, 83.80.Iz, 83.50.Rp, 83.60.Rs The term "jamming" describes different ways by which a system of particles loses its ability to flow: increasing the volume fraction, lowering the temperature, or releasing some external stress [1,2]. It occurs in a wide variety of materials known as "soft glassy materials," ranging from polymers and colloids to granular assemblies [3,4] (for a recent review see Ref.[5]). The response of such systems to an external shear stress is characterized by two regimes: for stresses below the yield stress σ 0 they remain jammed and respond elastically, whereas for stresses above σ 0 they flow as liquids [6].A first way to investigate this stress-induced solid-fluid transition (hereafter referred to as the yielding transition) is to perform oscillatory shear experiments and to measure the viscoelastic moduli of the system during frequency or stress/strain sweeps. Very useful information on the yielding behavior can be gained from such measurements e.g. estimations of σ 0 [4,7], and when coupled to dynamic light scattering, the number of local rearrangements within the material [8,9].Another way to study the yielding transition is to probe the sample response to steady shear and to focus on the flow behavior deep into the nonlinear regime. Such experiments, which are the subject of the present contribution, have already attracted a lot of attention during the last decade. In particular magnetic resonance imaging (MRI) has shown that various colloidal suspensions and emulsions cannot flow at a uniform shear rate smaller than some critical valueγ c in the vicinity of the yield stress: under applied shear rate a "liquid" zone sheared at a rate larger thanγ c coexists with a jammed, solid-like region which disappears as the shear rate is increased [10]. Similar shear localization (or shear banding) had already been observed in thixotropic suspensions [11] and was confirmed very recently using MRI in a concentrated hard-sphere colloidal system [12]. This picture also emerges from molecular dynamics simulations of model glasses [13] and athermal systems [14].However at this stage it is not clear whether all systems that are jammed at rest display shear localization as they go through the yieldin...