Slow Fashion: An Invitation for Systems Change

Fletcher, Kate

doi:10.2752/175693810x12774625387594

Cited by 347 publications

(338 citation statements)

References 3 publications

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“…Academically, the empirical testing of slow fashion will enrich the body of knowledge of slow fashion studies considering that the majority of the existing literature on slow fashion is exploratory and conceptual [16,19,22,46]. Moreover, current studies mainly focus on environmental and social sustainability in slow fashion, lacking economic sustainability investigation.…”

Section: Discussionmentioning

confidence: 99%

“…Nonetheless, the expedited manufacturing speed necessary to meet fashion trends may neglect working conditions [14], and the rapid cycle needed to keep up with trends has led to the deliberate shortening of the lifespan of fashion products [15]. The styles in fast fashion tend to fade out after a couple of fashion seasons, and the low quality and low pricing of the fast fashion products encourages people to buy multiple clothes at once and to dispose of them shortly thereafter, resulting in increasing fashion waste [16].…”

Section: Slow Fashion From a Sustainability Perspectivementioning

confidence: 99%

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Sustainable Development of Slow Fashion Businesses: Customer Value Approach

2016

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Abstract:As an alternative to the prevalent fast fashion model, slow fashion has emerged as a way of enhancing sustainability in the fashion industry, yet how slow fashion can enhance profitability is still largely unknown. Based on a customer value creation framework, this study empirically tested a structural model that specified the slow fashion attributes that contribute to creating perceived customer value, which subsequently increases a consumer's intention to buy and pay a price premium for slow fashion products. An analysis of 221 U.S. consumer data revealed that delivering exclusive product value is significantly critical in creating customer value for slow fashion, and customer value, in turn, positively affects consumers' purchase intentions. Further analysis also revealed that different slow fashion attributes distinctively affect customer value. This provides potential strategies on which slow fashion businesses can focus to secure an economically sustainable business model, thereby continuously improving environmental and social sustainability with the slow fashion ideal.

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Section: Discussionmentioning

confidence: 99%

Section: Slow Fashion From a Sustainability Perspectivementioning

confidence: 99%

Sustainable Development of Slow Fashion Businesses: Customer Value Approach

2016

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“…Indeed the fashion sector is seen widely as indivisible from consumer capitalism and the capitalist logic of perpetual growth based on increasing throughput of materials. The stimulus of the growth imperative feeds increasing speed of production and consumption of fabric and garment and the tools of psychological marketing and trend forecasting, honed to such perfection in fashion, trigger further growth (Fletcher, 2010). The resource implications of this are colossal.…”

Section: Fashion and Sustainabilitymentioning

confidence: 99%

Fashion Education in Sustainability in Practice

Fletcher¹,

Williams²

2013

Research Journal of Textile and Apparel

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This paper sets out the experiences of and critical reflections on devising and delivering a Masters level fashion education course in sustainability at London College of Fashion, UK. The course, first established in 2008, has been created from a collaborative, participatory, ecological paradigm and draws on an approach to fashion education that is oriented towards process, action and creative participation in all aspects of the transition to sustainability: social, environmental, economic. This stands in contrast to conventional educational models that concentrate on product or outcome and the preparation of students for economic life. The paper describes the Masters course's broad disciplinary approach and its theoretical framework, drawn from design for sustainability. Through reference to student work, the paper goes on to set out some of the opportunities and challenges that working in this way has presented, including among others; bridging of epistemological differences at an institutional level; new roles for designers working within a framework of sustainability; and emerging ways to visualize the process and practice of sustainability.

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“…Slow fashion has embraced small-scale production, traditional craft techniques, local materials and markets, which challenge growth fashion's obsession with mass-production and globalised style. It emphasises making and maintaining actual material garments, and re-finding earlier experiences of fashion linked to active making rather than watching (Fletcher, 2010). The slow approach presents some alternative ways of addressing issues of fashion design and sustainability at a relatively local level by activating the potential for personal connection to garments to increase their longevity.…”

Section: Addressing Sustainability In the Fashion Businessmentioning

confidence: 99%