The relationship between design and marketing in the fashion industry

Goworek, Helen; Perry, Patsy; Kent, Anthony

doi:10.1108/jfmm-04-2016-0041

Cited by 11 publications

(6 citation statements)

References 8 publications

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“…For example, if consumers believe SF is inaccessible, what retail channels could change that (Overdiek, 2018)? Or if consumers think SF is ugly, then maybe more cross-disciplinary work with designers should be the aim (Goworek et al , 2016)? There is also a level of insensitivity that comes with discussing the attitude-behaviour gap (Hiller, 2010), as such scholarship ignores more systematic issues as to how people actually use clothing (Woodward, 2015), why many feel that they have to have the latest fashion or why SF is or perceived to be, unattainable to different populations.…”

Section: Sustainable Fashion: a Pragmatic View On Production And Cons...mentioning

confidence: 99%

Sustainable fashion: current and future research directions

Mukendi

Davies

Glozer

et al. 2020

EJM

185

101

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Purpose The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research. Design/methodology/approach A systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers. Findings The results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future. Research limitations/implications What is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date. Practical implications This review provides decision makers with insights that have been synthesised from across the management field. Originality/value This review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.

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Section: Sustainable Fashion: a Pragmatic View On Production And Cons...mentioning

confidence: 99%

Sustainable fashion: current and future research directions

Mukendi

Davies

Glozer

et al. 2020

EJM

185

101

View full text Add to dashboard Cite

show abstract

“…The interaction and communication will enhance relationship quality, which is supported by Grönroos (2011) to make use of value co-creation opportunities a better supplierbuyer relationship. Recently, several scholars suggest realigning the intersection between the design and the marketing functions for success in the fashion businesses allows consumers to select and develop their own identities (Goworek et al 2016). Based on the S-D logic concept the fashion designers should move away from the production orientation approach to a more customeroriented approach that requires the designer to focus on customers engagement, participation, and co-creation.…”

Section: Structural Modelmentioning

confidence: 99%

The Impact of Customer Value Co-Creation and Relationship Quality on Relationship Equity: Personality Traits as a Moderator

Omar¹,

Kassim²,

Nazri³

et al. 2018

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This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-creation behavior and relationship quality as well as the relationship between relationship quality and relationship equity. A total of 245 questionnaires were collected via purposive sampling from customers seeking tailoring services from SME tailoring businesses. The findings revealed that customer value cocreation has a statistically significant influence on relationship quality. In addition, relationship quality was also positively related to relationship equity. However, the moderating effect of customer personality trait was not significant. This study contributes to the existing literature on customer co-creation and personality traits of consumers in tailoring services of SMEs, particularly in explaining the relationship equity of consumers.

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“…The review revealed that in the sector, PLM is at the junction of PLM 1.0 becoming more main-stream and the transformational potential of connected PLM 2.0 becoming more apparent. Concurrently, within organisations there has been a shift to a more market-oriented approach where customer needs dominate (Goworek et al , 2016). In this new, increasingly digital era, businesses must develop their own “next practices” where SMAC (social, mobile, big data/analytics, and the cloud) technologies provide opportunities for doing business differently.…”

Section: Discussionmentioning

confidence: 99%

From PLM 1.0 to PLM 2.0: the evolving role of product lifecycle management (PLM) in the textile and apparel industries

Conlon

2020

JFMM

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PurposeProduct lifecycle management (PLM) is an enterprise-wide strategy gaining prominence across manufacturing. The fashion industry is a late adopter of PLM, yet within global fashion and textile organisations PLM is now becoming a mainstream approach to optimize core processes. This literature review analyses the latest academic research to establish a broad basis of understanding of PLM in the sector and identify potential future research directions.Design/methodology/approachA systematic literature review was conducted to investigate the current state and main perspectives of research on PLM in the textiles and apparel sector. The paper adopts the three features (managerial, technological and collaborative) of the definition of PLM by Corallo et al. (2013) as the analytic framework for the 27 papers to illustrate how PLM is framed and conceptualised in the RFA sector.FindingsPLM is at an interesting phase as it evolves from classical PLM 1.0 to connected PLM 2.0. The evolution of PLM from its PDM origins as an IT tool to a critical component of the strategy for digital transformation is reported. The strategic role of suppliers is noted as a critical success factor. Key inhibitors relating to PLM adoption and optimization in the sector are identified as limited holistic and theoretical perspective of PLM coupled with a deficiency in relevant industry skills. It is argued that the transformational potential of PLM 2.0 may not be fully realised without a more coordinated development effort through industrial and academic collaboration.Research limitations/implicationsThe limitations of this study are that it is a literature review of academic papers in the RFA sector papers within the timescale 2000–2018. PLM 1.0 has dominated in this time period however the potential trajectory of connected PLM 2.0 is beginning to emerge.Practical implicationsThe results from this paper indicate that there is a lack of research on PLM in the sector and concludes by suggesting promising future research possibilities: further empirical and case studies on organisations implementing a PLM strategy; studies reporting on the contribution of PLM to address the challenges of sustainability, traceability and transparency in the industry and inter-industry collaborations; studies with knowledge management theories specifically applied to the textile and apparel sector; and the opportunity for academic and industry collaboration on the development of PLM to meet these needs.Originality/valueTo the best of the author's knowledge, no systematic literature review on this topic has previously been published in academic journals. Given levels of investment in PLM platforms in the sector, both practitioners in companies and the academic community might find the review and agenda for future research useful.

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The relationship between design and marketing in the fashion industry

Cited by 11 publications

References 8 publications

Sustainable fashion: current and future research directions

Sustainable fashion: current and future research directions

The Impact of Customer Value Co-Creation and Relationship Quality on Relationship Equity: Personality Traits as a Moderator

From PLM 1.0 to PLM 2.0: the evolving role of product lifecycle management (PLM) in the textile and apparel industries

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