Sustainable fashion: current and future research directions

Abstract

Purpose The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research. Design/methodology/approach A systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers. Findings The results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future. Research limitations/implications What is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date. Practical implications This review provides decision makers with insights that have been synthesised from across the management field. Originality/value This review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.

Purchase intention toward sustainable fashion brand: analysis on the effect of customer awareness on sustainability on willingness to pay

“…Being sustainable means that the fashion brand should be responsible for the three aspects mentioned before in either the production or the final goods itself (Mukendi, Davies, Glozer, & McDonagh, 2020). However, not many customers are aware that the term sustainable doesn't only apply only to the environment (Hill & Lee, 2012).…”

Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study

“…Stakeholders including manufacturers, buyers, retailers and consumers are under increased pressure (Islam et al , 2013) to adopt eco-friendly practices in textile, apparel and fashion products (Shamsuzzaman et al , 2021). Understanding consumer purchase behavior of eco-friendly products is one of aspects of sustainable fashion research (Mukendi et al , 2020).…”

Deploying Resilience Enablers to Mitigate Risks in Sustainable Fashion Supply Chains

“…Sustainable fashion as an emerging discipline has gained more attention recently among researchers. Sustainable fashion areas for future research, as classified by Mukendi et al (2020), include (1) supply chains, (2) retailing, (3) consumer behavior, (4) sustainable fashion business models, (5) social marketing interventions, (6) consumer practices and communities and (7) future leaders [34]. These fields are in fact interconnected with SFSCs, and this study draw the link between risks and resilience in SFSCs.…”

“…SFSC risk resilience is a relatively new research topic, thus there is a large research space. Though the fashion industry is large and influential, there has been little research on how companies can optimize the sustainability of their upstream operations [34]. Therefore, in future research, a sustainable QFD approach based on the mitigation of upstream supplier risk via resilience can be pursued.…”