“…Asset information includes real estate, car property, and monthly wage income of borrowers, whereas personal physical signs include age, credit rating, educational background, and marital status of borrowers. As for soft information, the focus is on loan description, appearance, and social relations of borrowers, wherein loan description refers to loan information voluntarily written by borrowers, on the basis of which investors can make investment decisions (Nowak, Ross & Yencha, 2018). Many scholars discussed the content level of loan description, for example, vocabulary type used in loan description, which is manifested by character figures (Herzenstein, Sonenshei & Dholakia, 2011;Wang & He, 2015).…”