Small Local Banks in Social Media: Converting Social Responsibility Into Consumer Attention and Economic Outcomes

Kozłowski, Łukasz; Kuchciak, Iwa

doi:10.3846/jbem.2021.14721

Cited by 6 publications

(1 citation statement)

References 89 publications

(72 reference statements)

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“…While this methodological approach provides a novel lens on social media CSR communication with high external validity, it has also produced some equivocal results. For example, there are conflicting findings regarding the effects of CSR communication on the quantity of engagement ( [28][29][30] vs. [21,31]), the valence of comments ([30] vs. [32]), and corporate reputation ( [33] vs. [34]) which lack a sound theoretical explanation.…”

Section: Status Quo Of Csr Communication Research On Social Media: a ...mentioning

confidence: 99%

Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability

Schacker

2022

Sustainability

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Research analyzing the antecedents and effects of CSR communication on social media based on real-world data has surged in recent years but suffers from a severe lack of construct clarity. Based on an extensive literature review and the analysis of intercoder congruency on a content classification task on Instagram, we argue that CSR communication is a fuzzy concept and that diverging theoretical conceptions of CSR and CSR relatedness, as well as different operationalizations, have led to highly inconsistent and difficult-to-replicate results. To improve rigor and replicability in future CSR communication research using social media analytics, we develop guidelines for identifying CSR communication on social media that address common pitfalls in existing research designs.

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Section: Status Quo Of Csr Communication Research On Social Media: a ...mentioning

confidence: 99%

Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability

Schacker

2022

Sustainability

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Bibliometric and Scientometric analysis on CSR practices in the banking sector

et al. 2022

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This paper provides a bibliometric and Scientometric analysis of the corporate social responsibility (CSR) in banking sector. Our study analyzes 551 articles from the Scopus database to find out the relationship between CSR and banking. A bibliometric method was used to visualize the results using R‐studio and VOS viewer software. The Scientometric analysis was conducted to determine the findings and mappings of the research themes, directions of current and future research, impact, co‐occurrence, co‐citations and impact and collaboration trends. We explore how CSR literature has evolved over the years in the banking sector between 1993 and 2021. We find that publication in the CSR and banking domain has increased significantly during 2017 and 2021. Social aspects, board of directors, CSR, environment, competitions, Islamic banking, sustainability, disclosure, ethics, legitimacy theory, sustainable banking, loyalty, and brand equity are the popular research trends and collaboration trends identified. We also provide further scope of the study based on the extensive review of the past literature. Our findings may provide help to future researchers, bankers, and regulators in understanding the current trends and future research progression in the CSR and banking sector.

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The role of innovation and social media in explaining corporate social responsibility–business sustainability nexus in entrepreneurial SMEs

Çera,

Ndou

2024

EJIM

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PurposeThe purpose of this study is to investigate the influence of Corporate Social Responsibility (CSR) on the sustainability of Central European SMEs by emphasizing the role of innovation as a mediator and social media as a moderator.Design/methodology/approachA questionnaire is developed, and primary data is collected from four Central European countries. Partial Least Squares Structural Equation Modelling is used to analyse data from over 1,500 SMEs operating in Visegrad countries.FindingsOur findings reveal a significant and positive association between CSR and business sustainability. Furthermore, it is identified that innovation serves as a mediator in the CSR–business sustainability link in two of the examined countries. Additionally, the moderating effect of social media is observed in Hungary, indicating that the impact of CSR and innovation on business sustainability varies by country context.Research limitations/implicationsWhile offering valuable insights, the study's generalizability to other regions necessitates further exploration. Additionally, the research focuses on specific mediating and moderating factors, leaving room for the investigation of other potential influences.Practical implicationsThis study emphasises the need to integrate CSR practices and promoting innovation to improve business sustainability for SMEs in Central Europe. Recognising social media's moderating influence may help firms adjust their CSR strategies to reflect the preferences and behaviours of their target consumers.Social implicationsPromoting CSR in SMEs can encourage social well-being, including community development and environmental sustainability.Originality/valueThis research contributes fresh insights into the interplay of CSR, innovation and social media within Central European SMEs. It underscores the importance of considering regional nuances when analysing these dynamics.

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Small Local Banks in Social Media: Converting Social Responsibility Into Consumer Attention and Economic Outcomes

Cited by 6 publications

References 89 publications

Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability

Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability

Bibliometric and Scientometric analysis on CSR practices in the banking sector

The role of innovation and social media in explaining corporate social responsibility–business sustainability nexus in entrepreneurial SMEs

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