“…Smart tourism is a living system built through intelligent business networks, smart destinations and innovative technology infrastructure, and is committed to improving the service and experience value of tourists (Um & Chung, 2021; Femenia-Serra, Neuhofer, & Ivars-Baidal, 2019), but this must be achieved by smart tourism destinations using advanced information and communication technologies (ICTs) to achieve a beautiful and convenient travel experience, while smart aviation cities encourage commercial and tourism development and innovation (Chow, Tsui, & Wu, 2021, Broitman & Czamanski, 2021); with the integration of intelligent technology, they can profoundly and positively enhance tourists’ emotional attachment to their place, work or visit (Soares, Ruiz, & Baidal, 2022, Ivars-Baidal, Casado-Diaz, Navarro-Ruiz, & Fuster-Uguet, 2023). Therefore, it is necessary to discuss how the aviation city uses the image of a smart city as a means of destination marketing.…”