The digital development of the modern world requires the formation of a cognitive model of education based on artificial intelligence and the development of approaches to the analysis of smart education, which is its basis. The cognitive model of education based on artificial intelligence emphasises the importance of deep learning, a deep understanding of educational digital concepts, and the formation of values and culture necessary to address the challenges of modern development. The development of a cognitive model of education is aimed at developing critical and reflective thinking, improving cognitive skills and active learning, including online learning.