Smart Forwarding – Datengetriebene Wertschöpfung in der Logistikkette

Heinbach, Christoph; Kammler, Friedemann; Thomas, Oliver

doi:10.1365/s35764-020-00294-8

Cited by 6 publications

(5 citation statements)

References 7 publications

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“…Digital business models in the freight forwarding industry should be investigated in the context of “smart service” concepts to discover the role that DP providers play to achieve “smart transport management systems,” as advocated by Stefansson and Lumsden ( 2008 ). Technologies related to vehicle and infrastructure require scholarly efforts to reveal innovative platform concepts toward a smart forwarding industry as envisioned by (Heinbach et al, 2020 ) that could address the combination of different DPs and act as a meta-cloud paradigm for digital transport operations.…”

Section: Discussionmentioning

confidence: 99%

Data-driven forwarding: a typology of digital platforms for road freight transport management

et al. 2022

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The omnipresence of digital platforms (DPs) across industries yields platform-based business concepts that disrupt the road freight market, enabling the digitalization of road freight transport management (RFTM). However, the data-driven service capabilities of DPs in supporting RFTM are manifold, and platform research provides opportunities to explore the emerging digital business concepts following the core process of transport management systems (TMSs). This, in particular, results from the side of road freight operators engaged in the transport management process that are increasingly forced to provide customer-centric RFTM via DPs to remain profitable and competitive within a fragmented business environment. Against this backdrop, this paper aims to explore DPs in the road freight transport domain to gain insights into digital freight services and support logistics companies involved in the transportation process with a novel navigation for the identification of required platform-based services. Following the grounded theory methodology, we present a morphological box encompassing 14 dimensions and eight DP types aligned to RFTM. We reveal digital services of DP visibility, optimization, and analytics. With the insights obtained by our research, we contribute to developing a comprehensive understanding of DPs for the enhanced decision-making of transport stakeholders in the area of digital transport management. Our findings provide an established theoretical research ground that guides platforms as markets for practitioners and proposes further research avenues for scholars toward data-driven and digitalized transport logistics.

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Section: Discussionmentioning

confidence: 99%

Data-driven forwarding: a typology of digital platforms for road freight transport management

et al. 2022

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“…Digital platforms "capture, transmit, and market data, including personal data, over the Internet" [15,16]. The digital platform's value is determined by the interactions between the different participating actors, such as platform owners, providers, and consumers, which form the platform's ecosystem [23,24]. In digital platform ecosystems, value is no longer created exclusively through physical goods, but by offering new digital services easing transactions and collaboration.…”

Section: Digital Services and Platform Ecosystemsmentioning

confidence: 99%

The Stakeholder Onboarding Model: Addressing the Challenges of Multi-Stakeholder Onboarding

et al. 2023

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Today, more and more digital services get designed to address multi-stakeholder challenges easing transactions and communication along supply chains. Here, it is essential that the digital services address the underlying challenges and satisfy all relevant stakeholders sufficiently. Especially, the multi-stakeholder onboarding is essential as a problem - digital service fit by itself does not guarantee the support and adoption of all stakeholders. Given the stakeholders’ unique roles and responsibilities they all pose different needs and requirements complicating the onboarding process. To ensure that the essential stakeholder requirements are met, we propose the adoption of the Stakeholder Onboarding Model (SOM) when designing multi-stakeholder projects, such as digital services. It is a step-by-step guide towards designing attractive and customized digital services to the network at question. The SOM adopts and combines the Actor-Network Theory (ANT) and Stage-Gate Model (SGM) towards a continuous improvement and reflection cycle. It is intended to guide the stakeholder management process from the design to the implementation of the digital solution. This paper adopts and evaluates the SOM with a practical use case from port logistics. Subsequently, its usefulness, applicability, and generality get discussed leading to the first iterations of the SOM.

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“…mehrseitige Märkte) realisiert. Gleichwohl steht die Ausrichtung der Services an den Aktivitäten des Transportmanagements im Konflikt zu den traditionellen Anbietern von Transportmanagementsystemen (TMS) (Heinbach et al 2020). Durch die Verlagerung des Transportmanagements in die Cloud wird den Teilnehmern in der Transportkette die Erzeugung von Mehrwerten ermöglicht.…”

Section: Digitale Transformation Der Transportlogistikunclassified

Freight-Logistics-as-a-Service – Innovative Geschäftsmodelle für ein datengetriebenes Transportmanagement

Heinbach

Hagen

Thomas

2021

HMD

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ZusammenfassungDie Gestaltung digitaler Geschäftsmodelle basiert auf dem disruptiven Potenzial von technologischen Innovationen, das in unterschiedlichen Branchen genutzt wird. Der Logistik kommt in Anbetracht ihrer essentiellen Querschnittfunktion sowie der Entstehung umfangreicher Daten durch den Einsatz verschiedener IT-Systeme für die Abwicklung von Frachttransporten eine besondere Bedeutung zu. Derzeitige Debatten werden mit Blick auf das Cloud-Computing sowie die Merkmale neu entstehender digitaler Plattformen geführt. Insbesondere für das Transportmanagement im Güterkraftverkehr entstehen datenbasierte as-a-Service Konzepte, die das tradierte Geschäftsmodell von Logistikdienstleistern sowie das Geschäftsfeld der Anbieter von Transportmanagementsystemen (TMS) attackieren. Auffällig ist, dass einer prozessorientierten Betrachtung der cloudbasierten Anwendungssysteme bislang wenig Aufmerksamkeit entgegengebracht wurde. In diesem Beitrag soll ein vertieftes Verständnis für Fracht-Plattformen im Güterverkehr erzeugt werden. Anhand von Experteninterviews wird zunächst das Konzept Freight-Logistics-as-a-Service (FLaaS) für ein datengetriebenes Transportmanagement (DTM) entworfen. Im Anschluss werden auf Grundlage des Business Model Canvas die strategischen Betrachtungen der digitalen Plattformen um Aspekte der Geschäftsmodellentwicklung der Datendienstleister erweitert. Eine intelligente Nutzung des Datenpotentials zeigt sich insbesondere in der Verbesserung der Transparenz sowie der optimierten Auslastung der verfügbaren Transportressourcen. Durch das präsentierte Konzept FLaaS und das betrachtete cloudbasierte Geschäftsmodell werden abschließend strategische Handlungsmaßnahmen formuliert. Die Aspekte Datenkompetenz, Datenstrategie und Kollaboration sind für die Akteure von hoher Relevanz, um eine nachhaltige und wertschöpfende Gestaltung von datengetriebenen Transportketten zu erreichen.

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Smart Forwarding – Datengetriebene Wertschöpfung in der Logistikkette

Cited by 6 publications

References 7 publications

Data-driven forwarding: a typology of digital platforms for road freight transport management

Data-driven forwarding: a typology of digital platforms for road freight transport management

The Stakeholder Onboarding Model: Addressing the Challenges of Multi-Stakeholder Onboarding

Freight-Logistics-as-a-Service – Innovative Geschäftsmodelle für ein datengetriebenes Transportmanagement

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