Smart grocery shopper segments

Abstract

This study segments grocery shoppers seeking to maximize shopping value and minimize the investment of time, money, and effort. The literature lacks investigations of grocery shoppers based on shopping activities; therefore, this study aims to fill the gap. Data were obtained from 751 respondents who recently made a smart grocery shopping purchase. The cluster analysis to segment grocery shoppers yielded three types: spontaneous smart shoppers, apathetic smart shoppers, and involved smart shoppers. The segments differ across generational cohorts, consumer characteristics, postpurchase evaluations, and shopping values. Conclusions can assist marketers in tailoring their strategies for each segment.

‘Online Omnivores’ or ‘Willing but struggling’? Identifying online grocery shopping behavior segments using attitude theory

“…The most frequently and strongly observed discriminating factors were: shopping convenience (Atkins et al, 2016;Ganesh et al, 2010;Rohm and Swaminathan, 2004) (Harris et al, 2017a); time consciousness and pressures (Atkins et al, 2016;Harris et al, 2017a;Mokhtarian et al, 2009;Williams et al, 2015); price consciousness (Atkins et al, 2016;Ganesh et al, 2010;Mokhtarian et al, 2009); innovativeness (Konuş et al, 2008;Wang et al, 2014); shopping enjoyment (Konuş et al, 2008;Mokhtarian et al, 2009;Williams et al, 2015); use of information (Atkins et al, 2016;Rohm and Swaminathan, 2004;Williams et al, 2015); and variety seeking (Atkins et al, 2016;Ganesh et al, 2010;Rohm and Swaminathan, 2004).…”

An investigation of self-service technology usage during the COVID-19 pandemic: The changing perceptions of ‘self’ and technologies

“…In line with the past studies, survey data were applied for the analysis [ 4 , 74 , 75 ]. Based on the analysis results, each cluster is given a label that best describes its defining features [ [76] , [77] , [78] , [79] ].…”

Impact of store-attributes on food and grocery shopping behavior: insights from an emerging market context

“…Studies in developed markets point to proximity of stores affected shopping patterns and store choices (Fox et al, 2004), age, education and occupation influence consumer perceptions of price, promotions and cleanliness at grocery stores (Mortimer and Clarke, 2011), gender, age of children, middle-class families with educated parents influence grocery purchase decisions (Haselhoff et al, 2014), distance and store accessibility, purchase frequency, shopping orientation influence grocery buying behavior (Nilsson et al, 2015a), gender and money spent influences store-attributes ratings (Nilsson et al, 2015b), and smart grocery shopper segments vary across generational cohorts (Atkins et al, 2016).…”

“…In India, although organized retail occupies about 8% of the total retail industry, the F&G segment accounts for 66 per cent of the total revenues of the retail industry (IBEF, 2017), indicating the scope of growth in food retailing. Incidentally, studies in developed markets have shown how food retailing can be explored profitably by focusing on store and productattributes (Cicia et al, 2002;Carpenter and Moore, 2006;Olsen and Skallerud, 2011;Mortimer and Clarke, 2011;Nilsson et al, 2015b;Migliore et al, 2015;Atkins et al, 2016). Similarly, in India, food retailing studies report on evolving consumer dynamics and modernization of food retail that have contributed to the growth in this sector (Ali et al, 2010;Prasad and Aryasri, 2011;Dutta et al, 2016).…”