Smart Tourist Behavior in Wine Cultural Event

Abstract

This study aims to investigate smart tourism behavior in wine cultural event, and used valid survey data of 419 tourists in wine cultural event held at Yibin and tested proposed hypotheses undertaken ANOVA. The results showed that the impacts of smart tools on satisfaction, word-of-mouth(WOM), novelty and tourism inertia differed significantly and the impacts of smart tools on the relationships between latent variables differed significantly. This study provided theoretical and practical significance for the development of smart wine tourism.

Understanding Tourist Inertia Based on Destination Service Quality: Role of Perceived Value and Perceived Risk

“…So even though the perceived risk that tourists get is low from the destinations, it is not enough to increase tourist inertia and vice versa when the perceived risk that tourists feel is high it will reduce the level of tourist inertia. This is in line with research by Wang et al (2021), tourists tend to avoid risks because they can spend more time and effort, thereby developing an emotional attachment to destinations (tourist inertia). Murray & Häubl (2007) determines that Tourist inertia produces a significant cognitive locking effect by making dissatisfied tourists passively stick with the same destination.…”

“…Thus, the third hypothesis is H3: Perceived Value affects Tourist Inertia Transportation and walking guides are the categories with the highest inertia in the tourism context. This suggests that travellers using transportation categories and destination guides rely on past travel experiences or recommendations, and arrange good itineraries for travelling to tourist destination wines, by minimizing perceived risk (Wang et al, 2021). Tourists tend to avoid risks because they can spend more time and effort, thereby developing an emotional attachment to the destination (tourist inertia).…”